The Challenge
eBay's Conversion Programs team owns a multimillion-dollar communications portfolio driving revenue through email, push, and in-app notifications across 190+ markets. You'll architect the customer engagement strategy that turns browsers into buyers and powers sustained lifetime value.
Your Mission
Audit current email, push, and native hub notification portfolio; identify 3-5 quick-win optimization opportunities and deliver first A/B test results
Build rapport with Engineering, Data Science, and Design teams; establish weekly cadence and clarify dependencies for Q1 roadmap
Define baseline KPIs for conversion, engagement, and revenue impact; establish measurement framework and dashboards
Ship 2-3 performance-driven campaign iterations with documented hypothesis, results, and learnings
Execute full product roadmap for communications portfolio; ship 4+ major initiatives with measurable uplift on conversion or revenue KPIs
Increase experimentation velocity by 30%+; establish testing calendar and automate hypothesis documentation
Identify and size 2-3 portfolio expansion opportunities using data forecasting; present business case for next-phase investment
Consolidate cross-functional learnings into playbooks for audience segmentation, trigger logic, and messaging optimization
KPIs You'll Own
Conversion Rate Lift
Percentage improvement in conversion-to-purchase driven by communications portfolio changes.
Email/Push Engagement Rate
Open rate, click-through rate, and unsubscribe rate tracked by campaign and audience segment.
Revenue Attributed to Communications
Direct revenue generated or influenced by email, push, and in-app notification campaigns.
Experimentation Velocity
Number of A/B tests launched per month; time-to-insight from hypothesis to decision.
Customer Lifetime Value (LTV) by Cohort
Sustained engagement and revenue impact on cohorts exposed to optimized communication strategies.
Tools & Stack
Your Team
Your Manager
Head of Conversion Programs or VP Product (not specified)
Current Team
Engineering (front-end and back-end), Data Science, Design, cross-functional stakeholders
New role or backfill not specified; high-priority growth function
The Package
Salary
$92K-$163K base
Remote
On-site, Austin, TX
Benefits & Perks
Company Intelligence
eBay is a global ecommerce platform operating in 190+ markets, connecting millions of buyers and sellers. The company is reinventing the future of ecommerce and building communities to create economic opportunity. eBay prioritizes customer-first innovation, authenticity, and bold ideas.
Customers
Millions of buyers and sellers globally
Culture
Customer compass; authenticity; bold ideas welcome; unique selves celebrated; collaborative
Is This Role For You?
- You've owned performance-based communications (email, push, in-app) and can prove conversion and revenue impact with data
- You're comfortable partnering deeply with Engineering; you speak Agile and understand technical trade-offs
- You've worked in e-commerce or marketplace environments and understand funnel dynamics and audience segmentation
- You're obsessed with experimentation; you form hypotheses, test relentlessly, and ship fast
- You've never worked in e-commerce or marketplace settings; the domain context matters here
- You can't demonstrate hands-on experience optimizing email, push, or in-app campaigns (theory won't cut it)
- You need flexibility or remote work; this is on-site Austin only
Interview Process
Recruiter Screen
Background check on product and growth marketing experience; marketplace or e-commerce validation
Product Manager Interview
Deep dive into past communications projects, A/B testing rigor, cross-functional collaboration, and metrics mindset
Case Study / Take-home
Design a communications strategy or optimize a campaign portfolio for a given scenario
Cross-functional Panel
Meet Engineering lead, Data Science partner, and Design lead to assess collaboration and technical fluency
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.