Head of Growth

Head of Growth

Dogbiotics | Remote (US-based, slight preference for SF Bay Area)

About Dogbiotics

Dogbiotics (dailydogbiotics.com) is a bootstrapped DTC pet supplement brand that scaled to mid-seven figures in its first year of operations. Our flagship product, the DE-01 Dental Dogbiotic, is backed by published science and sold direct to consumers through performance-driven funnels. The pet supplement market is projected to exceed $3 billion by 2028, and we’re building Dogbiotics to be a category-defining brand within it, with a clear line of sight to nine-figure revenue as we expand our product line and scale acquisition.

We’re lean by design, not by necessity. Strong unit economics, a proven creative engine, and a founder who understands direct response at a craft level. This isn’t a brand searching for product-market fit… we’ve already found it and need the right growth leader to pour fuel on it.

Who You’ll Work With

Dogbiotics is led by a multiple-time founder with deep expertise in direct response marketing and copywriting. That means something specific for this role: you’re not reporting to a founder who doesn’t understand your world. You’ll work with someone who speaks your language (hooks, mechanisms, awareness levels, VSL structure, offer architecture, creative testing) and will push you to do your best work rather than second-guess it from the sidelines.

This is a genuine partnership. You’ll have a seat at the table on strategy, direct access to the founder daily, and the autonomy to run your function. In return, we expect ownership, speed, and results.

The Role

We’re hiring a Head of Growth to own the full customer lifecycle: from first click to repeat purchase. This isn’t a “run ads” role. You’ll be responsible for acquisition, conversion, retention, and LTV, and you’ll need to think like an operator, not just a media buyer. The right person lives at the intersection of direct response marketing, subscription economics, and brand building. You’re as comfortable dissecting a VSL funnel as you are designing a post-purchase retention sequence.

You’ll be managing a six-figure monthly marketing budget with a mandate to scale it to seven figures within the year. That means you need to know how to spend efficiently at current levels while building the systems, creative pipeline, and measurement infrastructure to scale aggressively without breaking unit economics.

What You’re Walking Into

You’re not starting from zero. We’ve already built:

• A library of 500+ tested ad creatives with proven hooks and angles.
• A repeatable UGC production pipeline that’s already generating converting content.
• VSL funnels that are live and performing.
• A detailed supply chain and margin model with strong contribution margins across all order types.
• Five validated customer avatars with deep psychographic profiles built from real voice-of-customer research.

Your job isn’t to figure out if this works. It’s to take what’s working and scale it, then find the next lever.

Key Responsibilities

Acquisition & Paid Media

• Own and scale paid acquisition across Meta/Instagram (primary channel), with the ability to test into YouTube, Google, TikTok, and emerging platforms.
• Manage and optimize ad spend with a relentless focus on blended CAC, contribution margin, and payback period (not just ROAS in a vacuum).
• Partner closely with the founder on creative strategy, ad scripting, and UGC production pipelines. You’ll have strong opinions on hooks, mechanisms, and offer structure.
• Build and iterate on testing frameworks for creative, audiences, and landing pages.

Retention & LTV

• Own the post-purchase experience: email/SMS flows, subscription optimization, reorder timing, bundle strategy, and churn reduction.
• Develop and execute strategies to increase repeat purchase rate and average order frequency, especially converting one-time buyers into subscribers.
• Analyze cohort data to understand LTV curves by acquisition source, offer type, and product mix.

Growth Strategy & Operations

• Build and maintain the growth model: forecasting spend, revenue, contribution margin, and cash flow implications of scaling decisions.
• Identify and prioritize the highest-leverage growth opportunities across the funnel without just spending, but smarter spend.
• Collaborate on product positioning, offer architecture, and pricing strategy as they relate to acquisition and retention performance.
• Monitor competitive landscape, platform changes, and DTC industry trends. Translate insights into action.

Team & Resources

You’ll start hands-on in the ad account, building flows, analyzing data. As we scale, you’ll have the budget and mandate to build a small growth team beneath you: a dedicated media buyer, an email/retention specialist, and freelance or agency support where it makes sense. The trajectory is clear: prove the playbook, then build the team to run it. This role grows as the brand grows.

Qualifications

• 4+ years in DTC growth or performance marketing, ideally at a founder-led or early-stage brand where you wore multiple hats.
• Deep, hands-on Meta advertising expertise. You mange campaigns yourself recently and not just overseen agencies.
• Strong direct response instincts. You understand hooks, unique mechanisms, awareness levels, and why creative is the biggest lever in paid media.
• Experience building or managing retention programs (email/SMS, subscription flows, loyalty mechanics).
• Experience with subscription or consumable DTC models. You understand churn curves, reorder timing, and subscription economics. This is central to how our business works.
• Fluency in unit economics: CAC, LTV, contribution margin, payback periods, and how they interact with cash flow at scale.
• Analytical rigor: comfortable in spreadsheets, dashboards, and cohort analyses. You make decisions with data, not vibes.
• Strong creative eye. You can evaluate (and ideally brief) ad creative, landing pages, and VSLs.
• Comfortable with AI-assisted workflows. We use AI tools heavily across creative production, research, and operations. You should be excited about that, not intimidated by it.
• Bias toward action and ownership. We’re a small team. You’ll have a lot of autonomy and very little bureaucracy.

Bonus Points

• Experience in health, wellness, or pet verticals.
• Background in or appreciation for direct response copywriting (Eugene Schwartz, Gary Halbert, etc.).
• You’ve scaled a brand from seven to eight figures and want to do it again with more ownership.

Compensation

$110k-$150k + performance bonus tied to revenue and profitability milestones. We’re a growing brand, not a Series C startup, we won’t match the top of a big-company pay band. But for the right person, the combination of comp, autonomy, founder access, and upside as this brand scales to eight and nine figures will be worth more than a bigger base at a company where you’re employee #300.

Why This Role

We’ll be honest: if you’re optimizing for the highest base salary or the most prestigious brand name on your resume, this probably isn’t the right fit. But if you want to be the growth leader at a brand with real momentum, a founder who gets marketing at a deep level, and the potential to build something big from the inside… this is the role.

• You’ll own the growth function end to end. No layers, no committees, no waiting for approvals.
• You’ll work directly with a founder who understands direct response and will make you better.
• You’ll have proven creative assets, validated funnels, and strong unit economics to build on, not a cold start.
• You’ll have a clear path to building and leading a team as the brand scales.
• You’ll be early enough that your impact will be visible in the numbers, the brand, and your own career trajectory.

How to Apply

Send your resume and a brief note to admin@dailydogbiotics.com covering:

• A DTC brand you helped scale (include what levers drove the most growth)?
• Your philosophy on balancing acquisition spend vs. retention investment.
• Walk us through a specific creative test you ran on Meta: what was the hypothesis, what did you test, and what did the data tell you?

Bonus if you include a Meta ad or funnel you’re proud of.

We’re looking to have someone in this role immediately. If this sounds like you, don’t wait.