The Challenge
Doctolib is France's largest healthcare booking platform, connecting millions of patients with care providers. You'll own SEO and AI search strategy to position Doctolib as the trusted health authority across Google, ChatGPT, and next-gen AI platforms—driving measurable patient acquisition.
Your Mission
Audit technical SEO across Doctolib's health content properties; prioritize top 20 fixes with Engineering and deliver roadmap
Map Doctolib's presence in AI-generated answers (ChatGPT, Perplexity, Claude); identify 5-10 content gaps and prototype E-E-A-T optimizations
Build SEO reporting dashboard in Botify/SEMrush; establish baseline organic traffic, conversion, and patient booking metrics
Onboard and structure content workflow with freelance team and intern; define editorial calendar aligned to seasonal health demand
Deliver 25%+ growth in qualified organic traffic and 15%+ lift in healthcare-related patient bookings through SEO optimizations
Establish Doctolib as top-3 cited source in AI health answers; measure citation rate across major LLM platforms monthly
Launch 2-3 AI automation agents (content briefs, performance monitoring, trend analysis) reducing manual reporting by 40%
Build cross-functional SEO governance: secure active partnership with Product, Marketing, and Prevention teams; evangelize SEO in 2+ product roadmap meetings
KPIs You'll Own
Organic Traffic Growth (%)
Month-over-month and year-over-year percentage increase in qualified organic sessions from search engines.
Patient Booking Conversion Rate
Percentage of organic visitors who complete a healthcare booking; direct proxy for patient acquisition impact.
AI Citation Rate
Number of times Doctolib is cited or referenced in AI-generated health answers across ChatGPT, Perplexity, and other LLM platforms.
Keyword Rankings (Top 10 / Top 50)
Count of tracked healthcare keywords ranking in top 10 and top 50 organic search results.
Content Production Velocity
Number of new high-quality health content pieces published and optimized monthly.
Automation Efficiency Gain (%)
Percentage reduction in manual reporting and repetitive task time after AI agent implementation.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or Head of Growth
Current Team
1 full-time intern, freelance scientific content team, cross-functional partners (Marketing, Prevention, Content, Product, PR)
New manager role to scale organic and AI search function
The Package
Salary
€65K-€85K base
Remote
On-site, Paris. Up to 10 days/year work-from-abroad flexibility.
Benefits & Perks
Company Intelligence
Doctolib is France's leading healthcare appointment booking platform, serving millions of patients and healthcare providers. Operating as a high-growth SaaS player in the regulated health tech space, Doctolib is expanding its role as a trusted health information source.
Team Size
3000
Customers
Millions of patients; healthcare providers across France
Culture
Growth-driven, data-focused, cross-functional collaboration emphasized. Direct communication style; innovation and automation valued.
Is This Role For You?
- You've scaled organic channels from zero to material revenue impact; you speak SEO fluently (technical, content, E-A-T, AEO)
- You're energized by AI and next-gen search: you've experimented with ChatGPT, LLM optimization, or multimodal search trends
- You thrive leading small, distributed teams (freelancers, interns, cross-functional partners); you can evangelize and influence without full org control
- You're analytical and data-obsessed: you build dashboards, interrogate metrics, and connect organic lift to business outcomes (patient bookings)
- You love automation: you've built workflows, used no-code tools, or partnered with engineers to unlock efficiency and scale
- You're looking for 100% remote flexibility; this is on-site Paris-based with limited work-abroad days
- You need deep healthcare/medical content expertise on day 1; healthcare domain knowledge is nice-to-have, not required
- You prefer deep-dive, slow-moving SEO strategy over rapid testing, iteration, and AI-driven innovation
Interview Process
Initial screening
Brief call to confirm SEO expertise, AI/automation interest, and fit with on-site Paris requirement.
Technical SEO & strategy case study
Present a real or hypothetical SEO audit and optimization roadmap for a health/SaaS platform; discuss E-E-A-T and AI search strategy.
Cross-functional collaboration discussion
Interview with stakeholders (Product, Marketing, Prevention) to assess communication, influence, and ability to build partnerships.
Leadership conversation
Final round with hiring manager (likely VP Growth/Marketing) to align on vision, scaling roadmap, and organizational impact.
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.