The Challenge
Dimond Connect is scaling from <$10M to $40-50M+ in the wellness space. You'll own the entire paid acquisition engine, managing budgets up to $1M/month across Meta, TikTok, and Google while leading a growing team.
Your Mission
Audit current paid media strategy across all channels; identify quick wins and inefficiencies in existing campaigns
Establish robust attribution model using Triple Whale; baseline current CAC, ROAS, and LTV metrics
Launch 3-5 high-priority A/B tests on creative, copy, and audience segments with clear hypotheses and success criteria
Onboard and align Senior Media Buyer on forecasting cadence, reporting standards, and budget allocation process
Scale monthly paid budget from current baseline to $500K+ while maintaining or improving target ROAS by 15%+
Build and document attribution framework that connects paid channels to subscription retention and LTV
Reduce CAC by 20% through audience segmentation, creative optimization, and channel reallocation
Hire and train second team member; establish performance marketing ops playbook for team scaling
KPIs You'll Own
CAC and ROAS by Channel
Track cost-per-acquisition and return-on-ad-spend across Meta, TikTok, Google, and emerging channels monthly.
Monthly Paid Budget vs. Forecast
Own forecasting accuracy and budget pacing; report variance and course-correct weekly.
Revenue Attribution to Paid Channels
Monthly revenue attributed to paid acquisition; track contribution to $40-50M growth target.
A/B Test Velocity and Lift
Number of tests launched monthly and average conversion lift per test; drive continuous optimization.
Team Productivity and Budget Utilization
Senior Media Buyer output, campaign launch velocity, and monthly budget spend vs. allocation.
Tools & Stack
Your Team
Your Manager
Likely VP/Chief Marketing Officer or CEO (not specified)
Current Team
1 Senior Media Buyer reporting to you; collaborative relationships with creative, product, and clinical teams
Yes—hiring second performance marketing team member within 6 months
The Package
Salary
$180K-$240K base
Remote
On-site (United States location)
Benefits & Perks
Company Intelligence
Dimond Connect operates in the wellness space, likely women's health, supplements, or CPG. Early-stage momentum with clear path to $40-50M+ revenue through paid acquisition.
Culture
Performance-driven, fast-paced, ambiguity-tolerant startup culture
Is This Role For You?
- You've scaled DTC brands from single digits to $10M+ and know how to hit CAC and ROAS targets consistently
- You're fluent in Meta Ads Manager and Google Ads at an expert level—you can diagnose underperforming campaigns in your sleep
- You thrive managing $500K+/month budgets with rigorous forecasting and can explain variance to leadership
- You're equally comfortable building attribution models and optimizing a landing page—you operate, not just delegate
- You have background in regulated categories (women's health, supplements, CPG) or subscription DTC models
- You're a pure strategist who delegates execution; this role requires hands-on campaign management and testing
- Your last 5 years were primarily B2B, enterprise, or brand marketing—DTC performance marketing is a different beast
- You can't commit to on-site work or need significant remote flexibility
Interview Process
Initial screen
Hiring manager (likely CMO/VP Growth) validates DTC background, budget scale, and leadership experience
Deep-dive case study
Walk through a past scaling campaign—CAC trends, ROAS improvement, channel mix decisions, attribution learnings
Team and ops interview
Discussion with Senior Media Buyer or ops lead on how you manage team, forecasting, and reporting cadence
Leadership/CEO conversation
Alignment on 3-6 month strategy, growth thesis, and fit for ambiguity and early-stage pace
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.