The Challenge
DiDi is the world's leading mobility platform expanding aggressively into food delivery across LATAM. You'll help restaurants grow their online sales and engagement on the platform while working cross-functionally with creative, ops, and stakeholder teams.
Your Mission
Create 3-5 restaurant marketing campaign briefs that clearly articulate user personas, value propositions, and success metrics for LATAM markets
Develop 2-3 communication templates and tools that restaurants can use to understand DiDi's benefits and increase seller engagement
Support execution of at least 2 live restaurant campaigns with day-to-day monitoring, reporting, and stakeholder updates
Conduct data analysis on 2-3 restaurant segments to identify growth insights and campaign opportunities
Own end-to-end execution of 4-5 restaurant marketing campaigns across different LATAM countries with measurable sales lift targets
Build a reusable restaurant marketing playbook and asset library used by multiple country teams
Deliver quarterly insights reports identifying top-performing restaurants, campaign types, and expansion opportunities
Lead 2-3 cross-functional projects that directly shape DiDi's food delivery strategy in the region
KPIs You'll Own
Restaurant Activation Rate
Percentage of restaurants receiving marketing support who actively engage with campaigns and increase sales on the platform.
Campaign ROI
Revenue generated by restaurants participating in campaigns versus marketing spend and effort.
Stakeholder Engagement
Quality and timeliness of briefs, comms, and deliverables that drive cross-functional alignment and execution.
Data-Driven Insights
Number of actionable insights generated from analysis that directly influence campaign strategy and results.
Tools & Stack
Your Team
Your Manager
Restaurant Marketing LATAM Lead
Current Team
5-8 person Restaurant Marketing LATAM team including marketers, creative specialists, and operations coordinators
New intern role to support growing restaurant initiatives across LATAM markets
The Package
Salary
$0-$12K annually
Remote
On-site in Bogota, D.C., Colombia
Benefits & Perks
Company Intelligence
DiDi Global is the world's leading mobility technology platform operating across Asia-Pacific, LATAM, and Africa. Services span ride-hailing, food delivery, freight, and financial services, with a mission to solve transportation and employment challenges through AI and localized innovation.
Customers
Drivers, car owners, restaurants, delivery partners, and app users across 20+ countries
Culture
Fast-paced, multicultural, data-driven, and hands-on with emphasis on creative problem-solving and team collaboration
Is This Role For You?
- You're studying or have a degree in Business, Marketing, or Communications and want real-world exposure to growth marketing
- You're comfortable with data, can analyze insights, and turn them into actionable campaign strategies
- You speak Advanced English and Spanish fluently and can work cross-functionally with LATAM stakeholders
- You thrive in fast-paced environments where you own multiple projects and wear different hats
- You're looking for a fully remote role—this is on-site in Bogota only
- You don't have fluent English and Spanish or prefer roles with limited cross-regional collaboration
- You need a traditional internship experience with light responsibilities—this role owns real campaigns with measurable impact
Interview Process
Initial Screening
Phone/video call with HR to discuss background, motivation, and language fluency (English + Spanish)
Marketing Case Study
Short assignment: Create a restaurant marketing campaign brief for a LATAM food delivery scenario with audience insights and tactics
Team Interview
Meet with Restaurant Marketing LATAM lead and 1-2 team members to discuss campaign ideas, cross-functional collaboration, and data thinking
Final Interview
Meet with hiring manager to discuss role expectations, growth opportunities, and culture fit
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.