The Challenge
Dental Network runs Mexico's leading dental clinic network with trusted brands like La Clínica Dental and Sonrisas Forever. You'll own end-to-end growth—from patient acquisition across SEM, SEO, and social, to conversion optimization and lifetime value—turning data into sustainable patient growth.
Your Mission
Map current acquisition channels and establish baseline CAC, CPL, and ROAS across SEM, SEO, and social; build GA4 dashboards
Audit and optimize conversion funnel (landing pages → WhatsApp → booking) with 3+ A/B tests to reduce friction
Set up CRM automation for patient onboarding and post-appointment follow-up; document no-show patterns and design mitigation
Launch first retention campaign (email + SMS) targeting existing patients for repeat appointments and cross-service upsell
Scale winning acquisition channels; achieve 20%+ improvement in ROAS vs. baseline on paid channels
Reduce patient acquisition cost (CAC) by 15–20% through funnel optimization and local partnership leverage
Build predictive LTV model; segment patients by value and design tiered retention offers (high-value, at-risk, dormant)
Establish monthly growth dashboard tracking CAC, LTV, ROAS, no-show rate, and patient cohort retention; present insights to leadership
KPIs You'll Own
CAC (Customer Acquisition Cost)
Cost to acquire one new patient; track by channel (SEM, SEO, social, local partnerships) to optimize spend.
ROAS (Return on Ad Spend)
Revenue generated per peso spent on paid ads; target 3:1 or higher for profitability.
LTV (Lifetime Value / Patient Lifetime Value)
Total revenue per patient across all appointments and services; drive this up through retention and upsell.
No-Show Rate
Percentage of booked appointments not attended; identify and mitigate via SMS reminders and incentives.
Conversion Rate (Landing → Booking)
Percentage of landing page or WhatsApp visitors who complete appointment scheduling.
Patient Retention Rate
Percentage of patients who book a second appointment within 6–12 months; segment by acquisition channel.
Tools & Stack
Your Team
Your Manager
Not specified; likely Chief Marketing Officer or Operations Lead
Current Team
Not specified; likely small growth team or solo role
New hire; growth function appears to be new or expanding
The Package
Salary
$45K-$65K MXN annually
Remote
100% on-site, Cuauhtémoc, Mexico City; Monday–Friday + half Saturday
Benefits & Perks
Company Intelligence
Dental Network is Mexico's leading dental clinic network, operating trusted brands including La Clínica Dental and Sonrisas Forever. The company prioritizes patient-centered care, clinical excellence, and warm, ethical professional service. Growth-focused organization investing in modern analytics and multi-channel acquisition.
Customers
Multi-brand dental clinic network across Mexico City
Culture
Patient-obsessed, data-driven, collaborative, experimental mindset
Is This Role For You?
- You've run growth campaigns in B2C (especially health/services) and obsess over CAC, LTV, and funnel conversion
- You're fluent in GA4, paid social (Meta), and Google Ads; you can build dashboards and test hypotheses weekly
- You thrive in on-site environments where you collaborate directly with clinical and ops teams to align pricing, offers, and patient experience
- You're comfortable taking ownership of end-to-end acquisition + retention, from strategy to execution to analysis
- You need remote flexibility; this is 100% in-office, Mexico City only
- You lack hands-on experience with paid ads, GA4, or CRM automation—this role needs a doer, not a strategist-only
- You've only worked in SaaS or B2B; healthcare/services context and patient LTV mindset are critical here
Interview Process
Initial screening
Confirm growth marketing background, GA4 fluency, and paid ads experience; discuss on-site availability
Case study / Portfolio review
Walk through 1–2 campaigns you've run: channels, metrics, test results, and learnings; focus on CAC, ROAS, funnel optimization
Growth strategy discussion
Present a 90-day growth plan for a dental clinic network: acquisition channels, funnel priorities, retention strategy, KPIs
Team conversation
Meet with operations/clinical leadership; discuss patient experience alignment, pricing strategy, and cross-functional collaboration
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.