The Challenge
ENAZUL is building a digital lending machine in Peru, and you'll architect the entire customer acquisition funnel—from click to credit disbursement. This is a high-leverage role where your growth decisions directly impact loan volume and company revenue.
Your Mission
Audit and map current digital channels (web, social, paid); identify quick wins for lead quality and cost optimization
Launch 2-3 A/B tests on landing pages and lead forms to improve conversion rates by 15%+
Establish tracking and dashboarding for CAC, CPL, and conversion by channel; get real-time visibility on performance
Coordinate kickoff with sales, tech, and data teams to align on lead quality standards and SLAs
Scale top-performing channels by 40%+ while keeping CAC flat or lower; prove channel ROI
Implement advanced lead scoring and nurture flows (email, SMS) to improve conversion to disbursed loans
Run 8+ optimization experiments across funnel (messaging, creative, targeting, UX); document learnings
Deliver monthly growth reporting to leadership: leads generated, conversion rates, monto colocado, and revenue impact
KPIs You'll Own
Leads Generated
Total qualified leads captured per channel per month; proxy for top-of-funnel health.
Conversion Rate (Lead → Approved Loan)
Percentage of leads that convert through application to approved credit; measures funnel quality.
Customer Acquisition Cost (CAC)
Total marketing spend divided by loans acquired; must trend down as you optimize.
Cost Per Lead (CPL)
Cost to capture one qualified lead; monitor by channel to allocate budget efficiently.
Monto Colocado (Loan Amount Disbursed)
Total loan volume originated from digital channels; ultimate business metric.
Traffic by Channel
Web, social, paid search volume; shows funnel top-of-funnel volume and channel contribution.
Tools & Stack
Your Team
Your Manager
Not specified; likely ENAZUL's Chief Marketing Officer or Growth Lead
Current Team
Unknown; likely cross-functional with sales, tech, data, and operations
New role to accelerate digital acquisition and build growth function at ENAZUL
The Package
Salary
S/. 4,500-6,500 base
Variable
Performance bonus tied to leads and conversions (estimated 20-30% of base)
Remote
On-site in Lima, Peru
Benefits & Perks
Company Intelligence
ENAZUL is a lending platform operating in Peru, focused on credit origination and digital loan placement. Cursa Perú is the recruitment partner helping build ENAZUL's growth team. This is a high-growth fintech environment where marketing directly drives loan volume and revenue.
Customers
Individual borrowers in Peru seeking personal and business credit
Culture
Results-driven, digital-first fintech culture focused on measurable impact and rapid iteration
Is This Role For You?
- You've built and optimized digital funnels end-to-end and can tie marketing metrics back to business outcomes (loans, revenue)
- You're obsessed with A/B testing, conversion rate optimization, and data—spreadsheets are your second language
- You thrive in fast-moving, resource-constrained environments where you wear multiple hats (campaign, analytics, UX, strategy)
- You have 4+ years of digital marketing experience and ideally worked in fintech, banking, or high-stakes B2C growth
- You need equity or remote flexibility; this is on-site in Lima with a fixed 6-month contract structure
- You prefer brand/content marketing over performance and conversion optimization
- You don't speak Spanish or lack familiarity with Peruvian market dynamics and consumer behavior
Interview Process
Initial Screening
Cursa Perú recruiter qualifies your growth marketing experience and fit for ENAZUL's mission
Case Study / Portfolio Review
Walk through a past campaign or funnel you built: channels, metrics, optimizations, results
Stakeholder Interview
Meet ENAZUL's marketing or growth lead; discuss strategy, team dynamics, and your approach to CAC optimization
Offer & Negotiation
Contract discussion; 6-month initial term with variable bonus tied to performance
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.