The Challenge
Marc Jacobs Beauty is making a high-stakes re-entry into the market, and you'll own the 360° strategy from launch through scaled growth. You'll partner across sales, retail, ecommerce, and global teams to execute culturally relevant activations that reshape the brand's position in a competitive category.
Your Mission
Finalize and lock launch readiness plans with retailer-specific activations and go-to-market messaging across all channels
Build cross-functional alignment across sales, visual merchandising, ecommerce, and media teams with documented playbooks
Establish forecasting, budgeting, and innovation planning infrastructure with clear ownership and cadence
Deliver launch performance dashboard tracking sell-in, sell-through, and ecommerce KPIs to fuel post-launch strategy
Execute full post-launch strategy with measurable lift in brand awareness, trial, and repeat purchase among target demographics
Translate launch insights into validated multi-year growth plan with retailer expansion roadmap
Optimize in-store merchandising and ecommerce experience based on performance data; iterate on winning activations
Build advocacy and education program that drives consumer engagement and strengthens brand affinity vs. competitors
KPIs You'll Own
Launch Performance vs. Plan
Track sell-in velocity, sell-through rate, and market share gains in first 90 days post-launch.
Cross-Channel Revenue
Monitor retail, specialty, and ecommerce revenue contribution and growth trajectory against forecast.
Consumer Reach & Engagement
Measure awareness lift, trial rate, repeat purchase, and sentiment from launches and cultural activations.
Retailer Satisfaction & Expansion
Track retailer feedback scores and new door openings; measure in-store execution compliance.
Budget Efficiency
Maintain forecasting accuracy and spend efficiency across all marketing and promotional investments.
Tools & Stack
Your Team
Your Manager
Not specified; likely Global Beauty Marketing Director or VP
Current Team
Cross-functional matrix: sales, global marketing, trade marketing, visual merchandising, media, advocacy, finance, eventing, ecommerce, consumer insights, demand planning
New role or backfill for brand relaunch
The Package
Salary
$85K-$110K base
Remote
On-site in New York; up to 50% remote per month under Coty's omni-working policy
Benefits & Perks
Company Intelligence
Coty is a global beauty powerhouse owning iconic brands across fragrance, color cosmetics, and skincare. The company is undergoing strategic portfolio optimization and brand relaunches to strengthen market position in competitive beauty verticals.
Customers
Mass-market and prestige beauty consumers globally; retail partners including specialty, department store, and ecommerce channels
Culture
Values bright minds, innovative thinking, boundary-pushing, diversity and inclusion, and making measurable market impact.
Is This Role For You?
- You've led 4-6 years of brand marketing with real P&L ownership and proven cross-functional influence
- You're genuinely obsessed with makeup, beauty trends, and consumer behavior-this isn't just a job
- You thrive on ambiguity: launching a brand re-entry means owning strategy from zero and iterating fast
- You're a storyteller who can distill data into compelling narratives and present to executives with confidence
- You love specialty retail and understand sell-in, sell-through, and ecommerce mechanics
- You need remote-first flexibility; this is on-site in NYC with max 50% remote monthly
- You haven't worked in beauty, cosmetics, or consumer packaged goods-the category expertise gap is real
- You prefer steady-state marketing over high-stakes launches and constant change management
- You're uncomfortable owning ambiguity and operating autonomously in fast-moving, evolving environments
Interview Process
Screening Call
Hiring manager discusses marketing background, beauty category passion, and understanding of launch vs. steady-state marketing
Case Study / Portfolio Review
Walk through a past brand launch or reposition you led; focus on strategy, cross-functional collaboration, and results
Team Interviews
Meet with marketing, sales, ecommerce, and retail partners to assess collaboration style and category fit
Executive Round
Present a mock 90-day post-launch strategy to senior leadership; demonstrate storytelling and strategic thinking
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More like this
More roles like this
Senior Marketing Manager, Americas
Supercell • Anywhere
Marketing Manager II job at Great Clips in Bloomington, IN
Great Clips • Anywhere
Senior Growth Marketer
Valerie Health • Anywhere
Growth Marketing Intern, AI Nutrition App
Coach Ivy - Kawaii Calorie Tracker • Anywhere
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.