The Challenge
Core Code io is looking for a Marketing Manager to own integrated campaigns across digital and traditional channels. You'll drive brand awareness, lead generation, and revenue growth while managing budget, vendor relationships, and cross-functional collaboration with sales and product teams.
Your Mission
Audit current marketing channels, establish baseline KPIs (CAC, conversion rate, engagement), and create a 90-day campaign roadmap
Build and align marketing calendar with sales pipeline; launch first integrated campaign across 3+ channels (social, email, paid ads)
Establish vendor partnerships and negotiate media/agency contracts to optimize budget allocation
Document brand messaging guidelines and ensure consistency across all digital and print touchpoints
Execute 4+ integrated campaigns with documented ROI; achieve 20%+ improvement in target KPIs vs. baseline
Scale paid advertising and organic channels; grow email list by 40%+ and improve engagement rates by 25%+
Establish monthly performance dashboards tracking conversion rates, CAC, revenue attribution, and channel ROI
Lead quarterly cross-functional reviews with sales and product; refine strategy based on market trends and competitive analysis
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost efficiency of campaigns; target 15-20% reduction quarter-over-quarter through optimization.
Conversion Rate
Monitor percentage of visitors converting to leads/customers across all channels; aim for 3-5% improvement in 6 months.
Marketing ROI
Calculate revenue generated per marketing dollar spent; target 3:1 ratio minimum across paid channels.
Engagement Rate
Measure social, email, and content engagement; benchmark against industry averages and improve monthly.
Lead Quality Score
Work with sales to define and track qualified leads; ensure marketing leads meet sales criteria.
Tools & Stack
Your Team
Your Manager
Likely Head of Marketing or VP Growth (not specified)
Current Team
Not specified; assume small cross-functional team with sales, product, and creative support
New role or backfill unknown
The Package
Salary
$55K-$75K base
Remote
On-site in Lima, Peru
Benefits & Perks
Company Intelligence
Core Code io is a growth-focused organization seeking a hands-on Marketing Manager to build and scale integrated marketing programs. Company details (size, funding, founding, customers) not provided in job posting.
Is This Role For You?
- You've managed integrated campaigns across 3+ channels (social, email, paid, SEO) with measurable ROI
- You're comfortable in ambiguity; you can own strategy AND execution without hand-holding
- You speak data fluently—you live in analytics dashboards and make decisions based on metrics, not gut feel
- You thrive in Lima, Peru or are ready to relocate for on-site work
- You've successfully negotiated vendor contracts and optimized ad spend to improve ROAS
- You need remote flexibility or want hybrid work—this is on-site only
- You're a generalist who can't tie marketing initiatives to revenue or lead generation metrics
- You've only done brand-awareness campaigns; you need direct response, conversion, and lead-gen chops
- You can't work cross-functionally or get frustrated collaborating with sales/product teams
Interview Process
Initial Screening
HR/hiring team reviews background, marketing experience, and campaign case studies
Technical Assessment
Likely discussion of marketing platforms, analytics, and approach to a past campaign with clear ROI outcome
Manager Interview
Deep dive on strategy, team collaboration, and how you'd approach their specific market and audience
Final Round
Executive stakeholder interview; likely with leadership to assess cultural fit and vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.