The Challenge
Hero is doubling year-over-year and reshaping independent work in Brazil. You'll own full-funnel growth strategy across CRM, SEO, and app engagement—turning data into conversion wins that scale.
Your Mission
Map complete user journey and audit current HubSpot setup; identify 5+ quick wins in segmentation and automation
Launch 3 A/B tests on email/push workflows targeting activation and reactivation cohorts
Implement advanced lifecycle segmentation and set baseline metrics for retention and LTV by channel
Partner with Product/Tech to deploy 2 in-app messaging experiments with performance tracking
Increase app retention rate by 12-15% through optimized onboarding flows and lifecycle campaigns
Improve email/push conversion by 20%+ via data-driven segmentation and personalized messaging
Drive 25%+ improvement in SEO organic traffic through on-page optimization and technical fixes
Build scalable CRM workflows reducing churn and unlocking cross/upsell opportunities worth $XXK ARR
KPIs You'll Own
App Activation Rate
% of new users reaching core product moment within first 7 days post-signup
User Retention Cohort
Month-over-month retention curves by acquisition channel and lifecycle stage
Email/Push Conversion Rate
Click-through and conversion rates by segment and campaign type
LTV by Channel
Lifetime value tracked by acquisition source, retention, and monetization
Organic Traffic & Rankings
Monthly organic sessions and target keyword positions tracked via SEO tools
Test Velocity & Impact
Number of experiments launched per month and aggregate impact on conversion funnel
Tools & Stack
Your Team
Your Manager
Not specified (likely Head of Growth or CMO)
Current Team
Growth, Product, Marketing, and Tech teams collaborating on full-funnel strategy
New role—building out dedicated Growth/CRM capability
The Package
Salary
$70K-$95K BRL equivalent
Remote
On-site, São Paulo
Benefits & Perks
Company Intelligence
Hero is a fast-growing platform transforming the future of independent work in Brazil. They're doubling annually, financially solid, and recognized by the market for innovation and impact.
Culture
Collaborative, curious, diverse. Values autonomy, rapid learning, and turning challenges into results. Respect and different perspectives drive big ideas.
Is This Role For You?
- You live and breathe data—metrics tell the story, and you know how to act on insights
- You've shipped 3+ years of hands-on Growth Marketing with measurable conversion/retention wins
- You're fluent in HubSpot and love designing lifecycle workflows, segmentation, and automation
- You thrive in autonomy, testing fast, and owning results across full funnel—not just executing
- You need remote flexibility—this is on-site only in São Paulo
- You're uncomfortable with ambiguity or prefer strict processes over experimentation
- You lack hands-on CRM platform experience or treat growth as a siloed marketing function
Interview Process
Initial Screening
Conversation about Growth experience, HubSpot depth, and approach to full-funnel strategy
Case Study / Portfolio Review
Walk through past campaigns, tests, or CRM implementations with measurable outcomes
Leadership/Hiring Manager Round
Deep dive on collaboration style, autonomy, and alignment with Hero's mission
Practical Exercise
Short-form analysis or strategy proposal (funnel audit, segmentation design, or test plan)
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.