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Coins.ph

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Growth Marketing

User Growth Operations

  • Any-Martin-Rieux
  • Mid-level
  • On-site
  • Full time
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Location

Any-Martin-Rieux

Setup

On-site

Posted

1 month ago

What you'll do

Responsibilities

  • Develop user segmentation models based on user risk preferences, asset holdings, trading behavior, and transaction frequency
  • Identify behavioral differences between high-potential users, high-net-worth users, and low-quality or incentive-driven users, and design differentiated growth and conversion strategies
  • Monitor and optimize key financial growth metrics including deposit conversion rate, first trade completion rate, net asset inflow, and product penetration
  • Conduct attribution analysis to evaluate user lifetime value (LTV), customer acquisition cost (CAC), and long-term ROI across channels
  • Propose growth hypotheses based on data insights, design and execute A/B testing experiments, and take ownership of experiment outcomes
  • Deeply participate in localized operations by researching local financial habits, payment behaviors, and user scenarios to improve product and operational strategies
  • Collaborate closely with Product, Data, and Operations teams to continuously improve user growth funnels and conversion efficiency

Requirements

  • 1-3 years of experience in Growth Operations, User Growth, Product Operations, or related fields
  • Experience in fintech, payments, brokerage, banking, or digital financial services is preferred
  • Hands-on experience running end-to-end data-driven growth experiments
  • Strong logical thinking with the ability to break down complex growth goals into actionable strategies and measurable metrics
  • Good understanding of user behavior, conversion funnels, lifecycle management, and growth KPIs
  • Strong ownership mindset with the ability to work independently and drive results
  • Proficient in SQL, Tableau, and other data analysis tools
  • Passionate about localized operations, user insights, and financial product growth

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Context

About Growth Marketing roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
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