The Challenge
Bitcoin Dollar is a stealth DeFi yield platform with killer product-market fit signals—now you need to make it impossible to ignore. You'll own distribution, community, and GTM strategy for a collateralized token ecosystem backed by Polygon Labs and built by crypto legends.
Your Mission
Map and activate top 20 crypto communities (Discord, Twitter, governance forums) with targeted education on sBTCD yield mechanics and vault structures
Launch initial go-to-market playbook: define ICP, craft positioning that differentiates USD/BTC vault narratives, and identify first 3 distribution channels (partnerships, influencers, platforms)
Build baseline TVL benchmarks and establish weekly tracking dashboard for vault growth, token holder acquisition, and community sentiment metrics
Recruit and onboard 2-3 community lead contractors to run social engagement, AMAs, and early depositor feedback loops
Hit initial TVL milestone (target: $10M-$50M depending on launch timing) across both vaults by driving organic + paid acquisition
Establish Bitcoin Dollar as top-3 cited DeFi yield primitive in crypto Twitter/discourse through thought leadership and educational content
Scale community to 50K+ engaged members across Discord, Telegram, and governance channels with measurable retention and participation rates
Close 3-5 strategic partnerships (Lido, Aave, CEX listings, yield aggregators) that expand distribution and deepen liquidity moats
KPIs You'll Own
Total Value Locked (TVL)
Primary north star: cumulative USD value deposited across USD and BTC vaults, tracked weekly
Token Holder Acquisition Cost (CAC)
Cost to acquire new FISC token holder; optimize channel mix and reduce over time
Vault Utilization Rate
Percentage of available sBTCD collateral deployed in leveraged vaults; signals product-market fit
Community Engagement Score
Composite of Discord weekly active users, governance participation %, and sentiment analysis
Net Yield Capture
Actual APY delivered to depositors vs. promised range; trust indicator
Retention & Compounding Rate
% of initial depositors still staking after 30/90 days; signals product stickiness
Tools & Stack
Your Team
Your Manager
Bitcoin Dollar co-founders / Coinme leadership
Current Team
Small, senior-level team of 8-12; engineering, product, operations in place
New role—building out growth function from scratch
The Package
Salary
$180K-$240K base
Variable
Performance bonus tied to TVL and community growth milestones (likely 20-30% of base)
Equity
Likely FISC token allocation + equity in Bitcoin Dollar entity (details TBD in conversation)
Remote
On-site in Miami, FL (full-time)
Benefits & Perks
Company Intelligence
Bitcoin Dollar is a DeFi yield primitive and structured products platform built on BTCD (a collateralized 50/50 BTC/USD token). Backed by Polygon Labs and Coinme, it delivers 6-19% APY through dual-collateral vaults with zero price risk or full Bitcoin exposure—users choose. Founded by crypto leaders from Coinme, Bullish, ShapeShift, Credora, and ether.fi.
Team Size
8-12 (core team)
Funding
Backed by Polygon Labs and Coinme; Series stage unknown
Customers
DeFi yield farmers, Bitcoin holders, USD stablecoin users seeking yield; enterprise access via Coinme CaaS
Culture
Small, high-conviction, senior-level ownership; crypto-native, fast-moving, mission-driven (financial access and wealth building)
Is This Role For You?
- You've shipped growth loops in crypto, DeFi, or fintech—you speak wallet integrations, Discord culture, and APY narratives fluently
- You thrive owning distribution end-to-end (content, partnerships, community, paid) with minimal guardrails and maximum impact
- You're comfortable working on high-risk, high-reward products and can sell complexity (yield mechanics, collateral structures) simply
- You want VP-level equity upside and token optionality—this is not a salary-only role
- You need a large marketing team or prefer delegating execution—you're doing this hands-on at launch
- You're crypto-skeptical or uncomfortable with protocol-native governance and volatility
- You require remote flexibility—this role is on-site Miami, full stop
Interview Process
Screening call
30 min with hiring manager—walk through your best growth shipping story in crypto/DeFi/fintech
Product deep-dive
60 min with product + co-founder—you'll explain sBTCD and vaults back to them, then roadmap first 90 days
Community strategy assignment
Written: draft go-to-market positioning + top 5 distribution channels with rationale (take-home, 2-3 hours)
Founder round
60 min with 2-3 co-founders—culture fit, vision alignment, and your conviction on Bitcoin Dollar thesis
Final offer call
Negotiate equity, token package, and confirm start date
Interested in this role?
Apply now and hear back within days, not weeks.
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