The Challenge
Clearwater Analytics needs a digital marketer to transform their website into a revenue-generating machine for institutional buyers (asset managers, insurers, banks). You'll own SEO, AEO, and conversion strategy in a regulated environment where trust and credibility drive deal flow-not just clicks.
Your Mission
Audit current website architecture, messaging, and conversion paths; identify top 20 high-intent keywords and AEO opportunities aligned to buyer segments
Establish baseline KPI dashboard connecting website traffic → MQL → SQL → pipeline, with clear ownership and SLA handoffs to RevOps/Sales
Launch 2-3 high-impact on-page and technical SEO improvements targeting institutional buyer questions and use cases
Define and socialize website strategy roadmap with brand, product marketing, and content teams; secure alignment on messaging and compliance requirements
Increase qualified inbound pipeline contribution by 25%+ through improved funnel conversion and lead quality scoring
Execute full AEO strategy ensuring visibility across AI-powered search and answer platforms; track performance and iterate
Build and scale a content strategy that prioritizes depth, authority, and trust; measure impact on organic rankings and revenue outcomes
Design and run 4+ experimentation campaigns (CTA optimization, landing page variants, conversion path changes); implement winners into production
KPIs You'll Own
Organic Pipeline Contribution
Revenue-attributed pipeline generated from SEO/organic channels as % of total inbound pipeline
Website-to-MQL Conversion Rate
Percentage of website visitors who convert to marketing-qualified leads with clear fit signals
AEO Visibility Score
Presence and ranking across AI-powered search platforms (ChatGPT, Perplexity, Google AI Overview) for high-intent keywords
Organic Traffic (High-Intent Segments)
Monthly organic sessions from target buyer personas and use-case keywords tied to revenue-driving products
Lead Quality Score & Sales Readiness
% of inbound leads reaching SQL and conversion rate to closed-won deals vs. other channels
Page-Level Conversion Efficiency
Conversion rate by landing page and buyer journey stage; identify and optimize lowest-performers
Tools & Stack
Your Team
Your Manager
VP or Head of Growth/Marketing (not specified in posting)
Current Team
Brand, Product Marketing, Content teams; RevOps and Sales partnerships
New role focused on website as revenue channel
The Package
Salary
$130K-$160K base
Variable
Performance-based bonus tied to pipeline and revenue targets (estimated 15-20%)
Equity
RSUs (equity stake in company)
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Clearwater Analytics is a financial services software company serving asset managers, insurers, banks, and investment funds with advanced reporting and analytics technology. Operating in a regulated, trust-driven environment where credibility and accuracy are core differentiators.
Customers
Asset managers, insurers, banks, investment funds
Culture
Team-focused culture promoting innovation and ownership; complex, regulated environment demanding precision and strategic rigor
Is This Role For You?
- You've driven pipeline and revenue from websites in B2B SaaS or financial services-and you obsess over the numbers that prove it
- You understand how institutional buyers research and evaluate enterprise software; you speak their language and know their concerns
- You're hands-on with SEO, GA4, CMS platforms, and experimentation-you don't just brief others, you build and optimize
- You thrive in complex, regulated environments where trust, accuracy, and compliance shape every decision
- You operate strategically but can also move fast; you influence senior stakeholders with data and clear recommendations
- You're a brand marketer or demand-gen specialist who treats the website as a brochure, not a revenue channel
- You lack hands-on SEO expertise or experience in regulated/trust-driven B2B environments
- You prefer to work in isolation; this role requires tight collaboration with product marketing, brand, content, RevOps, and sales
Interview Process
Phone Screen
Initial conversation on digital marketing background, SEO expertise, and familiarity with financial services or regulated environments
Deep-Dive Case Study or Portfolio Review
Walk through a website/SEO project you owned; discuss metrics, results, and how you drove pipeline impact
Senior Leadership Interview
Conversation with VP/Head of Growth or CMO on strategic thinking, commercial acumen, and how you'd approach Clearwater's website and inbound strategy
Cross-Functional Panel
Meet with RevOps, Sales, Product Marketing, and/or Content leads to assess collaboration fit and understanding of buyer journey
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.