The Challenge
Candid Health is building their enterprise growth engine from the ground up. You'll architect a best-in-class ABM function that turns high-value accounts into closed revenue-no playbook, no process, just opportunity.
Your Mission
Define and document ABM strategy framework (1:1, 1:few, 1:many motions) and get alignment from Sales, RevOps, and leadership
Build target account list (TAL) with Sales, segment by ICP fit and revenue potential, and prioritize first 20-30 accounts for launch
Select and begin implementation of ABM tech stack (6sense, Demandbase, or RollWorks) and integrate with Salesforce/HubSpot
Launch 2-3 pilot ABM campaigns for top-tier accounts with personalized content, messaging, and multi-channel sequences
Scale ABM campaigns to 50+ strategic accounts with repeatable playbooks, templates, and workflows
Establish clean attribution model and prove pipeline contribution (new account engagement, MQL→SQL conversion, deal acceleration)
Build documented ABM best practices and operationalize account planning cycles with Sales leadership
Hit monthly KPIs: account engagement rate >40%, influenced pipeline >$XXM, sales collaboration score >8/10
KPIs You'll Own
Influenced Pipeline (ABM)
Total revenue influenced by ABM campaigns at target accounts, tracked from first touch through close.
Account Engagement Rate
Percentage of named accounts actively engaged with ABM campaigns (email, content, ads, events).
MQL-to-SQL Conversion
Conversion rate of marketing-qualified leads to sales-qualified leads within target account buying groups.
Deal Acceleration
Average days to close for opportunities influenced by ABM vs. non-influenced opportunities.
Cost Per Influenced Opportunity
ABM campaign spend divided by number of opportunities influenced, tied to revenue outcomes.
Tools & Stack
Your Team
Your Manager
Head of Growth Marketing
Current Team
Reporting to Head of Growth Marketing; will collaborate cross-functionally with Sales leadership, RevOps, and Product Marketing
New role-building ABM function from scratch
The Package
Salary
$130K-$160K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Candid Health operates in healthcare tech/fintech (healthcare billing/revenue cycle). They're scaling enterprise go-to-market and need someone to build ABM from the ground up. Growth-stage company investing in strategic enterprise motion.
Is This Role For You?
- You've built or scaled ABM programs at mid-market or enterprise SaaS and can prove pipeline impact with real numbers
- You thrive in ambiguity-you can architect a function from scratch, own the playbook, and execute with precision
- You speak fluent Sales and can influence without authority; cross-functional collaboration energizes you
- You're data-obsessed and refuse to measure vanity metrics; every campaign ties back to revenue and account engagement
- You've hands-on experience with ABM platforms (6sense, Demandbase, RollWorks, Terminus) and Salesforce/HubSpot integrations
- You've only done broad-based demand gen or lead gen-this is account-centric, not volume-centric
- You need a fully built process and hand-holding; this role demands initiative and strategic thinking from day one
- You're uncomfortable with remote work complexity; this is on-site NYC and cross-functional coordination across Sales and RevOps
Interview Process
Screening Call
30 min with Head of Growth Marketing to assess ABM depth, strategy thinking, and fit
Case Study / Strategy Deep Dive
Present a past ABM program you built: TAL, segmentation, campaign execution, and revenue impact metrics
Sales Alignment Conversation
Chat with Sales leadership to evaluate cross-functional partnership style and understanding of enterprise sales complexity
Exec Round
Meet with leadership to discuss vision for building ABM function and long-term strategic roadmap
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.