The Challenge
Linguist Education Online is building the go-to platform for language professionals' training and development. You'll own the full marketing stack—content, email, social, events—to drive growth across B2B and B2C segments in a niche but expanding market.
Your Mission
Audit and document current content, email, and social performance; establish baseline KPIs across all channels
Launch one high-impact content piece (pillar blog post, eBook, or webinar) to validate audience interest and SEO traction
Build and execute first email nurture workflow segmented by buyer persona (B2B vs. B2C)
Plan and execute promotion strategy for next virtual event or conference with clear registration and attendance targets
Deliver 2x monthly blog posts with documented traffic, engagement, and conversion metrics; achieve 500+ organic monthly sessions
Scale email list by 30% through lead magnets and event funnels; hit 20%+ open rates on nurture campaigns
Grow social media followers 50% across primary platforms (LinkedIn, Instagram, Twitter) with 5%+ engagement rate
Drive 50+ qualified leads or partnership inquiries through brand awareness and outreach initiatives
KPIs You'll Own
Content Traffic & Conversions
Monthly organic traffic, page views, time-on-page, and conversion rate from blog and content hub.
Email Performance
Open rate, click-through rate, conversion rate, list growth rate, and segmentation effectiveness.
Social Media Engagement
Follower growth, engagement rate, reach, impressions, and click-through to website per platform.
Event ROI
Registrations, attendance rate, qualified leads generated, and revenue influenced per webinar or conference.
Lead Quality & Pipeline
Monthly qualified leads acquired by channel, cost-per-lead, and downstream sales conversion rate.
Tools & Stack
Your Team
Your Manager
Head of Marketing (not specified)
Current Team
Marketing Department (size unknown)
Backfill or new growth hire—not stated
The Package
Salary
$55K-$75K base
Remote
Remote-primary with on-site event support in Mexico City; US travel required 4x/year for events
Benefits & Perks
Company Intelligence
Linguist Education Online provides training, e-learning, and professional development for language professionals. They host biannual conferences and serve both B2B and B2C segments in the language access industry.
Is This Role For You?
- You've shipped content or email campaigns that drove real traffic and conversions—not just vanity metrics
- You're scrappy and can wear multiple hats: write, design (or direct), analyze, and optimize without waiting for approval
- You care about the language/education space or have domain knowledge in professional development or EdTech
- You're comfortable with remote work and independent execution, but collaborative with teams across timezones
- You need constant creative direction or design support—you're expected to lead strategy and execute with minimal hand-holding
- You're not comfortable traveling to US events 4x per year or lack flexibility for event support
- You need a large, established team with clear hierarchies—this is a lean, cross-functional role
Interview Process
Screening Call
Intro with hiring manager on background, marketing philosophy, and role expectations—15–20 min.
Portfolio & Writing Test
Share 2–3 marketing assets you're proud of (blog, email, social campaign). Short writing sample on language/EdTech topic.
Strategy Interview
Present a 30-min case study: how would you market one service to a new audience segment? Data, channels, timeline.
Team Interview
Conversation with cross-functional stakeholders (sales, events, content) to assess collaboration fit.
Final Check
Offer discussion with leadership on compensation, travel, and role scope.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.