Director, Growth Marketing

Job Title:

Director, Growth Marketing

Location:

New York

Company:

BritBox International

Reporting to:

Senior Director, Growth Marketing & Partnerships

Contract Type:

Permanent

About Us

Welcome to BritBox, the ultimate streaming destination for British TV. We bring you an unparalleled collection of thoughtfully curated entertainment, cleverly crafted and brimming with the kind of charm, wit and heart only the Brits could deliver.

Born from the BBC, we’re on a mission to share authentically British stories with audiences across the world. Since our launch in 2017, we've quickly expanded to seven markets including North America, Australia, and the Nordics. We are a small but mighty streamer that punches above our weight, available on every major platform and even shining among the bright lights of Times Square—and we’re just getting started!

Now, here’s where you come in: if you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our remarkable growth story, this is your chance. Join our team and help us bring the best of British TV to fans everywhere.

Job Purpose

The Director, Growth – BBC Select will act as the strategic marketing lead for BBC Select, owning the end-to-end growth agenda across acquisition, partner marketing and campaign strategy. This role carries significant commercial accountability and requires a highly strategic marketer who is equally confident at interpreting data-driven signals as they are shaping campaign creative.

Responsibilities

Growth Leadership & Commercial Ownership

• Own the growth strategy and subscriber acquisition roadmap for BBC Select
• Lead annual and quarterly planning aligned to ambitious subscriber and revenue targets
• Hold accountability for acquisition performance, including sign-ups, CPA and marketing efficiency
• Develop robust forecasting models and scenario planning to guide investment decisions
• Identify and unlock new growth opportunities across paid, partner and owned channels
• Ensure marketing activity balances short-term performance with long-term brand and subscriber value

Syndicated Partner & Platform Strategy

• Lead the overall marketing approach across syndicated partner platforms (e.g. Amazon, The Roku Channel), ensuring alignment between paid investment and organic merchandising opportunities
• Collaborate closely with the Partner Manager to maximise organic promotional opportunities and platform visibility
• Continuously evaluate platform dynamics, identifying strategic opportunities to scale or optimise performance
• Help shape the future operating model

Integrated Marketing Strategy

• Define integrated campaign strategies across paid, partner and owned channels
• Establish clear audience, positioning and messaging frameworks
• Set the strategic direction for major campaigns and approve creative to ensure effectiveness and brand consistency
• Define cross-functional campaign planning processes and interaction models
• Translate performance insight into strategic pivots and optimisation plans
• Partner with Lifecycle teams to ensure cohesive full-funnel planning, including in CRM
• Own marketing strategy for new opportunities in brand, product, partnerships and beyond

Team Influence & Capability Building

• Elevate marketing strategy capability within the team across D2C brands in our portfolio
• Contribute to broader growth team planning and cross-brand learning
• Influence senior stakeholders with clear, commercially grounded recommendations

Drive a culture of accountability, experimentation and continuous improvement

Qualifications And Experience

• Bachelor’s degree required
• 8+ years’ experience in growth, integrated or performance marketing within subscription or DTC businesses
• Proven experience owning acquisition strategy and delivering against ambitious growth targets
• Strong experience developing integrated marketing strategies, not just channel execution
• Experience working with platform or distribution partners (e.g. Amazon Channels, Roku Channel or similar) preferred
• Demonstrated ability to manage significant budgets and optimise investment decisions
• Strong commercial acumen with advanced analytical capability

Skills And Personal Attributes

Experience in subscription streaming or entertainment businesses strongly preferred

• Strategic and commercially driven growth leader
• Comfortable operating with high levels of ownership and autonomy
• Strong decision-maker with sound judgement
• Analytical, structured and insight-led
• Confident working with senior stakeholders
• Collaborative and able to influence cross-functional teams
• Motivated by ambitious growth goals and building scalable marketing foundations

Salary Range:

$145-150K base salary + competitive benefits + bonus potential

Please note that the salary range is intended to give as an indicator of the salaries that could be attributed to the breadth or experience for a given role. All candidates will be measured based on their level of experience.

Our Values

Our

BritBox Global Values

not only represent our culture but also ensure that we have principles that shape everything we do. Defined by our employees, they are not just words on a page, but the foundation of how we work together, every day.

Our values have been cascaded into specific behaviours, which are embedded into all of our people processes, including hiring, onboarding, performance evaluation and feedback.

We are proud of our values and seek to hire people who resonate with them

This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.