The Challenge
Bpifrance is France's public investment bank driving innovation across 4,000+ employees. You'll build and launch their CRM strategy from the ground up, turning customer data into competitive advantage for the entire organization.
Your Mission
Map current CRM capabilities and gaps across 50+ regional offices; identify quick wins for adoption
Develop 3-5 data analysis frameworks to support customer segmentation and lead qualification workflows
Create and deliver 2 internal change management decks + training materials for CRM tool rollout
Qualify and pipeline 50+ high-potential SME leads aligned to Bpifrance financing products
Own end-to-end CRM strategy documentation; present quarterly roadmap to leadership
Establish baseline metrics for customer data quality, engagement rates, and sales velocity by region
Execute 2 major change initiatives driving 40%+ CRM platform adoption across sales teams
Build reusable lead scoring model that increases conversion rate by 15%+ in pilot regions
KPIs You'll Own
CRM Adoption Rate
% of sales teams actively using CRM platform; target 60%+ by end of year
Lead-to-Qualified Pipeline
Ratio of identified prospects converted to qualified leads; benchmark 25%+ conversion
Data Quality Score
Customer record completeness and accuracy across all 50 regional offices; target 85%+
Time-to-Decision
Days from lead intake to product recommendation; reduce by 30%+ via better data insights
Tools & Stack
Your Team
Your Manager
Director of Strategic Marketing / Network Animation Division
Current Team
CRM team, regional sales leaders, product stakeholders across 50+ locations
New role—this is a high-potential internship-to-hire track within Jeunes Talents program
The Package
Salary
€24K-€28K annually (internship stipend with full-time conversion path)
Remote
Hybrid: 2-3 days on-site in Maisons-Alfort, 2-3 days remote
Benefits & Perks
Company Intelligence
Bpifrance is France's public investment bank, deployed across 50 regions with 4,000+ employees. They finance and mentor SMEs and startups at every growth stage, serving as the engine of French economic innovation with €150B+ in assets under management.
Team Size
4000
Funding
State-owned (Banque Publique d'Investissement)
Customers
5,000+ French SMEs, startups, and scale-ups annually
Culture
Diversity-first, climate-committed (40% carbon reduction target), mission-driven public sector meets startup agility
Is This Role For You?
- You're finishing a business school or university degree and want hands-on CRM strategy experience
- You think in data: comfortable with SQL basics, pivot tables, and turning metrics into decisions
- You're a natural communicator who can pitch change management internally without corporate jargon
- You're drawn to impact—building tools that unlock capital for real French entrepreneurs, not just chasing vanity metrics
- You expect a solo IC role; this is collaborative and cross-functional—you'll present to execs and negotiate with regional teams
- You're fluent only in English; Bpifrance is French-first; you need strong French for internal comms and stakeholder management
- You need 100% remote or fully on-site; hybrid commitment is non-negotiable for this role
Interview Process
Initial Screening
30 min phone call: background, CRM exposure, why Bpifrance matters to you
Case Study / Task
1-hour assignment: analyze sample customer data set, recommend CRM segmentation, present findings
Stakeholder Interview
60 min with Director of Strategic Marketing + regional sales leader; discuss strategy priorities and change management approach
Culture + Logistics
30 min HR call: benefits, start date, visa/relocation if needed, Jeunes Talents program expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.