Digital Marketing Manager

Join our team as a Digital Marketing Manager, where you will have full ownership of the marketing funnel, from traffic generation to conversion. You will work directly with the marketing lead and have a direct impact on pipeline and revenue. In the first three months, you will audit the current website and user journey, contribute to the launch of a new optimized website, improve structure and navigation, and set up tracking and key performance indicators. In the first six months, you will increase qualified traffic, improve conversion rates, and build a scalable acquisition system.

Key Missions

About the role

We are looking for a Digital Marketing Manager to build and scale our acquisition engine.

This is a hands-on role with full ownership of the marketing funnel: from traffic generation to conversion.

You will work directly with the marketing lead and have a direct impact on pipeline and revenue.

Your mission

In the first 3 months

• Audit the current website and user journey

• Contribute to the launch of a new optimized website (content already in progress)

• Improve structure, navigation and conversion paths

• Set up tracking, monitoring and key performance indicators

In the first 6 months

• Increase qualified traffic

• Improve conversion rates across key pages

• Build a scalable and measurable acquisition system

What you will do

• Acquisition

  • Manage and optimize Google Ads campaigns

  • Test and iterate on acquisition channels

  • Identify growth opportunities

• SEO & content

  • Define and execute SEO strategy

  • Produce and optimize content (blog, landing pages) for SEO and GEA

  • Improve organic visibility

  • Adapt content for AI-driven discovery (LLMs, search assistants, generative engines)

• Website & conversion

  • Improve website structure and user journeys

  • Build and optimize landing pages

  • Run conversion optimizations (CRO)

• Tools & tracking

  • Manage CRM (HubSpot or equivalent)

  • Set up workflows, forms and tracking

  • Monitor performance and report on results

What we are looking for

• Experience

  • 3 to 5 years of experience in digital marketing

  • Strong experience in B2B environments

  • Experience in startup or tech companies is a strong plus

• Skills

  • Strong knowledge of Google Ads (mandatory)

  • Solid understanding of SEO and content strategy

  • Experience with CMS tools

  • Experience with analytics and tracking (GA4, SEO tools like SEMrush)

  • Experience with CRM tools (HubSpot or equivalent)

  • Able to write content independently

  • Comfortable working in both French and English

• Mindset

  • Hands-on: you execute, not just plan

  • Curious and creative: you test, learn and iterate

  • Autonomous and proactive

  • Comfortable working in a fast-paced environment

  • Strong ownership mindset

  • Team spirit

• Tools

  • Strong experience using LLM tools in daily workflows (content production, research, optimization)

  • Ability to understand how AI impacts search and content discovery

  • Ability to adapt and optimize content for AI-driven environments (GEA)

Why join us

• High ownership and autonomy

• Direct impact on revenue and company growth

• Opportunity to build and shape the marketing function

• Startup environment with strong product and ambition

• Work-life balance and attractive compensation

• Real growth opportunities

About Bodyguard

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