The Challenge
BNY manages nearly 20% of the world's investible assets and needs a visionary MarTech leader to architect their AI-powered marketing technology ecosystem. You'll define strategy, build a global team, and drive adoption of cutting-edge tools that transform how a Fortune 500 financial services company reaches enterprise clients.
Your Mission
Audit current marketing technology stack, identify gaps, and present strategic assessment to leadership with quick-win recommendations for Q1 implementation
Recruit and onboard 3-4 key MarTech leaders to build out your global team structure
Establish governance frameworks for security, quality, scalability, and data standards across all marketing technology investments
Build stakeholder alignment map with Marketing, Sales, Engineering, Data, CRM, and AI teams—schedule quarterly sync cadence
Deliver 12 and 36-month MarTech roadmap with prioritized AI/automation use cases and vendor/build decisions
Launch 2-3 high-impact automation or agentification pilots that reduce manual marketing workflows by 30%+
Complete vendor evaluation and selection for 2-3 critical platform gaps; begin implementation planning for priority tools
Establish baseline MarTech adoption metrics and deliver first quarterly business case demonstrating ROI on existing platform investments
KPIs You'll Own
MarTech Stack Consolidation
Reduce total number of active tools by 15-20% while improving coverage of core use cases within 18 months.
Marketing Automation ROI
Track cost savings, productivity gains, and campaign performance improvements driven by new automation and AI agents.
Platform Adoption Rate
Measure percentage of marketing team actively using priority tools and features; target 80%+ adoption within 6 months of rollout.
Time-to-Campaign
Reduce average campaign deployment time by 35% through workflow modernization and agentification.
Team Retention & Development
Track hiring velocity, internal promotion rate, and skill development completion in your MarTech team.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or SVP Marketing
Current Team
Global marketing operations and MarTech team (size not specified; likely 10-20+ professionals across disciplines and geographies)
Significant expansion planned; building out AI/data specialists, platform engineers, and operations leadership
The Package
Salary
$280K-$350K base
Variable
15-25% annual bonus (estimated for VP-level financial services role)
Equity
Not specified; likely RSUs at this seniority
Remote
On-site in New York, NY; hybrid possible post-ramp but primary location is NYC headquarters
Benefits & Perks
Company Intelligence
BNY is a global financial services powerhouse managing ~20% of the world's investible assets. They're recognized as a top employer for innovators and champions of inclusion, with a culture emphasizing bold ideas, advanced technology, and exceptional talent. The company is actively modernizing its marketing infrastructure with AI and breakthrough technologies.
Team Size
~10,000+ (Fortune 500 scale)
Funding
Public company (NYSE: BK)
Customers
Enterprise institutional clients globally
Culture
Innovation-driven, inclusive, collaborative, growth-oriented
Is This Role For You?
- You've led global MarTech teams in large, complex B2B organizations and know how to balance strategy with execution in regulated industries
- You're fluent in the Adobe and Salesforce ecosystems and have hands-on experience evaluating, implementing, and optimizing enterprise marketing platforms
- You combine technical depth with business acumen—you can speak credibly with engineers, data scientists, and marketing leaders about architecture, ROI, and roadmap trade-offs
- You thrive building and scaling teams; you've promoted people, created career paths, and fostered psychological safety in matrixed, globally distributed environments
- You see AI as a transformative tool for marketing workflows, not hype—and you have hands-on experience with automation, agents, or generative AI in business contexts
- You're looking for a strictly hands-on individual contributor role—this is 70% leadership, 30% strategic deep-dives; managing a large, distributed team is non-negotiable
- You lack experience in B2B or regulated industries; you'll spend your first 6 months learning compliance, audit, and governance frameworks rather than moving fast
- You haven't built and managed MarTech stacks before; this role requires you to hit the ground running with vendor knowledge, platform architecture, and integration patterns
Interview Process
Recruiter Screen
30-min conversation about your MarTech leadership background, team-building experience, and understanding of BNY's financial services context.
Hiring Manager (CMO/SVP Marketing)
60-min discussion on strategic vision for MarTech transformation, stakeholder management approach, and how you'd prioritize the roadmap.
Technical Deep-Dive
90-min panel with MarTech architects and data leaders; expect specific questions on platform architecture, data governance, AI integration patterns, and vendor evaluation criteria.
Leadership & Culture
60-min with peer VP or SVP-level leader on team building, change management, inclusion, and how you operate in ambiguity.
Executive Round
30-min with CMO or Chief Digital Officer; final alignment on vision, investment expectations, and 100-day plan.
Interested in this role?
Apply now and hear back within days, not weeks.
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