The Challenge
Bizzdesign is a 600-person global SaaS powerhouse in Enterprise Architecture with 25+ years of Fortune 500 credibility. You'll own regional marketing execution across priority markets, translating global strategy into pipeline-driving campaigns while partnering directly with Sales leadership.
Your Mission
Map priority accounts and territories in EMEA region; establish baseline pipeline metrics and campaign performance baseline
Launch 2-3 localized demand generation campaigns (ABM, webinars, events) aligned with Sales Q1-Q2 targets
Build cross-functional alignment with Sales, Product Marketing, and Digital teams; establish cadence and messaging frameworks
Audit and optimize regional marketing budget allocation; identify quick wins for campaign ROI improvement
Execute 4+ major field marketing initiatives (events, ABM campaigns, executive roundtables) generating measurable pipeline contribution
Demonstrate 25%+ pipeline influence on qualified opportunities in assigned region through attribution tracking
Build and mentor regional marketing execution playbook; document processes for campaign localization and partner coordination
Achieve 15%+ improvement in campaign conversion rates through A/B testing and data-driven optimization
KPIs You'll Own
Pipeline Generated
Revenue attributed to field marketing campaigns and initiatives measured through CRM pipeline stage tracking.
Campaign Conversion Rate
Percentage of campaign participants (event attendees, webinar registrants, ABM targets) converting to qualified pipeline.
Cost Per Qualified Lead
Regional marketing spend divided by qualified leads generated, tracking efficiency against global benchmarks.
Event ROI
Revenue generated from events and roundtables vs. total event spend (venue, logistics, speaker fees, promotion).
Sales Satisfaction Score
Quarterly feedback from Sales leadership on relevance, timeliness, and quality of marketing support and campaigns.
Tools & Stack
Your Team
Your Manager
Regional or EMEA Marketing Director (reporting line not specified in job brief)
Current Team
Embedded within international Marketing team; cross-functional partnerships with Sales, Product Marketing, Digital, and Partners
New role; backfill status unknown
The Package
Salary
€55K-€75K base
Remote
On-site, Paris, Île-de-France. Full-time, permanent contract.
Benefits & Perks
Company Intelligence
Bizzdesign is a 600-person global SaaS leader in Enterprise Architecture and Strategic Portfolio Management, serving Fortune 500 organizations across 19 countries. Founded 25+ years ago, the company recently scaled through acquisitions of Alfabet and MEGA International, expanding portfolio depth and market reach.
Team Size
600
Customers
Fortune 500 enterprises
Culture
Trust-based, flat structure, minimal bureaucracy, high autonomy, emphasis on ownership and results over process.
Is This Role For You?
- You've spent 6+ years in B2B enterprise SaaS field marketing or demand generation roles-you know how to bridge Sales and Marketing
- You're fluent in English, French, AND German; Paris-based or willing to be on-site daily in a collaborative hub environment
- You're comfortable with Salesforce, marketing automation, and data analysis; you obsess over campaign attribution and ROI
- You thrive in flat, autonomous cultures where 'owner mentality' beats process; you move fast and adapt based on real-time feedback
- You've managed complex, multi-channel campaigns (ABM, events, webinars) that directly influenced pipeline for 9-18 month sales cycles
- You need remote flexibility or are not willing to be on-site in Paris daily; this is explicitly on-site only
- You're not fluent in German (or French/English); the role explicitly requires all three languages for regional execution and stakeholder management
- You lack hands-on B2B SaaS field marketing experience; this role requires direct execution, not just strategy
- You prefer marketing roles focused on brand, content, or digital channels over demand gen and direct Sales partnership
Interview Process
Initial Screening
Recruiter or Marketing Manager conversation to assess background, language fluency, and baseline fit with field marketing domain.
Marketing Leadership Interview
Deep dive on regional marketing strategy, campaign experience, Sales partnership approach, and ability to execute and measure impact.
Sales Leadership Alignment
Conversation with Sales Director or VP to validate understanding of Sales enablement, pipeline contribution, and collaborative working style.
Case Study / Strategy Discussion
Scenario-based discussion: how you'd approach a regional campaign, localize global initiatives, or build ABM strategy for key accounts.
Final Round / Offer
Senior Marketing or Executive stakeholder conversation; compensation, start date, and expectations finalized.
Ready when you are
Interested in this role?
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.