What you'll do
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Own the end-to-end VIP user journey across App and Web, including VIP purchase, user center, benefits center, referral, notifications, swag/benefit application, and event participation.
- Improve VIP product experience by identifying user pain points and enhancing benefit visibility, tier understanding, and overall usability for different VIP segments.
- Design and execute growth and lifecycle initiatives to drive VIP acquisition, activation, engagement, retention, and user recall.
- Plan and run VIP campaigns and operational activities, ensuring strong execution, QA, and post-campaign analysis.
- Work closely with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions using existing platform capabilities.
- Use data analysis to monitor funnel performance, user behavior, campaign ROI, and key VIP growth metrics, and turn insights into action plans.
Requirements
- 2+ years of experience in product operations, growth, lifecycle marketing, or product marketing, preferably in internet, fintech, crypto, or platform businesses.
- Proven ability to combine product thinking with operational execution, especially for consumer-facing products or user growth scenarios.
- Experience in campaign planning and lifecycle operations, including referral, notifications, reactivation, or engagement programs.
- Strong product sense, with the ability to write requirements, define user flows, and work effectively with Product and Engineering teams.
- Strong analytical skills, including funnel analysis, cohort analysis, and campaign performance evaluation.
- High ownership, strong cross-functional communication, and the ability to manage multiple workstreams in a fast-paced environment.
Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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