The Challenge
BforBank is scaling a digital-first banking transformation across Europe. You'll own the product marketing strategy for savings and investment products—from competitive analysis to campaign launches—while building real influence in a 8-person product marketing team.
Your Mission
Complete competitive benchmarking on 5+ fintech investment platforms and synthesize findings into actionable positioning docs
Launch 2 product marketing campaigns (emailings, product sheets, comms support) for core savings/investment offerings
Build and present first commercial animation plan across savings product portfolio with team
Audit and update all contractual documentation; establish publication workflow
Own end-to-end product launch strategy for 1 new investment product—from conception through post-launch reporting
Develop quarterly competitive intelligence reporting system and deliver 3 trend analyses
Drive commercial activation metrics: track and improve product adoption KPIs across savings lineup
Establish yourself as go-to resource for product-marketing collaboration across the 8-person PMM team
KPIs You'll Own
Campaign Performance (CTR, Conversion, Engagement)
Track email and product sheet performance to validate messaging effectiveness and refine positioning.
Product Adoption Rate
Monitor uptake velocity for new investment products post-launch against category benchmarks.
Competitive Win Rate
Measure how often BforBank wins positioning battles against key fintech competitors.
Commercial Animation ROI
Quantify revenue lift from animation plans you design and execute with the PMM team.
Tools & Stack
Your Team
Your Manager
Head of Product Marketing
Current Team
8 Product Marketing Managers, 1 other apprentice, 1 Head of Product Marketing (11 total)
Backfill/apprenticeship role
The Package
Salary
€18K-€22K base (estimated apprenticeship stipend, France 2026)
Remote
On-site at La DĂ©fense (brand new offices); 1-2 days WFH/week allowed, transport reimbursed 75%
Benefits & Perks
Company Intelligence
BforBank is a European digital bank (620 employees) undergoing ambitious digital and cultural transformation. They're rethinking retail banking for online customers with agile, customer-centric product marketing.
Team Size
620
Culture
Agile, learning-focused, diverse, purpose-driven (RSE commitment). Labeled 'Happy Trainees' by external certification.
Is This Role For You?
- You want 2 full years of hands-on product marketing in fintech (not a 6-month sprint)
- You thrive in fast-moving, collaborative environments and can work autonomously with guidance
- You're comfortable with PowerPoint, Excel, and synthesizing competitive data into strategic recommendations
- You're excited by real product launches, not just admin work—you want to shape go-to-market strategy
- You need full remote flexibility; this is on-site at La DĂ©fense with limited WFH
- You're looking for a short 3-6 month apprenticeship; BforBank expects 2-year commitment
- You want to avoid bureaucratic environments; banking still has regulatory/compliance overhead despite agile culture
Interview Process
Phone Screen
HR screens for motivation, apprenticeship commitment, and PowerPoint/Excel fluency
Product Marketing Manager Interview
Deep dive on competitive analysis approach, how you'd develop a product campaign, collaboration style
Head of Product Marketing Interview
Strategic fit, team dynamics, understanding of fintech market and BforBank's positioning
Offer + Background Check
Standard banking compliance checks
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.