The Challenge
BD is a 125-year-old healthcare innovator looking to accelerate Home Care growth across Latin America. You'll own the complete marketing strategy for urology and critical care products in Brazil's high-potential market—from launches to lifecycle management.
Your Mission
Map competitive landscape and Home Care market dynamics in Brazil; identify 3-5 high-impact growth opportunities
Develop localized GTM strategy for priority Home Care products in Brazil with sales and medical affairs alignment
Audit current marketing materials and regulatory compliance; create adaptation roadmap for LATAM markets
Establish baseline metrics on customer awareness, share-of-voice, and sales pipeline contribution by product
Execute 2+ new product launches or major repositioning campaigns with measured ROI impact
Grow Home Care product market share by 12-18% in Brazil through optimized go-to-market execution
Build cross-functional stakeholder relationships; run monthly strategic reviews with sales, regulatory, supply chain
Develop and implement portfolio optimization plan: identify underperformers, recommend discontinuations, prioritize innovation pipeline
KPIs You'll Own
Market Share Growth (%)
Track Home Care product share against competitors in Brazil and priority LATAM markets quarterly.
Campaign ROI
Measure return on marketing spend across digital, events, and traditional channels adjusted for sales cycle length.
Product Launch Velocity
Days from approval to market availability and customer awareness targets hit within first 90 days.
Sales Pipeline Influence
Percentage of qualified opportunities sourced or influenced by marketing campaigns and content.
Stakeholder Alignment Score
Internal net promoter score from sales, medical affairs, and regulatory teams on marketing strategy execution.
Tools & Stack
Your Team
Your Manager
Regional/Business Unit Marketing Director (not specified)
Current Team
Likely solo or small team for LATAM Home Care; cross-functional matrix with sales, medical affairs, regulatory, supply chain
New or backfill role not specified—likely growth investment
The Package
Salary
$85K-$120K BRL equivalent (est. $17K-$24K USD monthly or $204K-$288K USD annual in local purchasing power)
Remote
On-site at São Paulo headquarters (Rua Alexandre Dumas); 20-30% regional travel within LATAM
Benefits & Perks
Company Intelligence
BD (Becton Dickinson) is a 125-year-old global medical technology leader innovating in surgical devices, urology, and critical care. The company operates across 190+ countries and serves healthcare providers, patients, and life sciences researchers with mission-critical products.
Founded
1897
Team Size
~65,000+ globally
Funding
Public (NYSE: BDX)
Customers
Hospitals, surgical centers, urgent care, home healthcare, laboratories
Culture
Purpose-driven ('advancing the world of health'); collaborative cross-functional teams; emerging market growth focus
Is This Role For You?
- You have 4-7 years of medical device or pharma marketing experience with proven GTM execution and product launches
- You're fluent in Portuguese (Brazil) and English; Spanish is a bonus—multilingual LATAM markets are your playground
- You love data-driven decision-making and can translate market analytics into actionable strategies and campaigns
- You thrive in cross-functional matrix environments and can influence without direct authority across sales, medical affairs, and regulatory
- You have deep knowledge of Brazil's Home Care market and regulatory landscape or willingness to own that learning curve aggressively
- You've only done B2C marketing or brand campaigns—medical device go-to-market complexity requires healthcare vertical expertise
- You need 100% remote work or can't commit to 20-30% LATAM travel; this role demands on-site presence in São Paulo and field market engagement
- You don't speak Portuguese fluently or lack prior LATAM market experience—the learning curve on Brazil-specific regulations and customer dynamics is steep
Interview Process
Initial Screening
HR/recruiting team validates education, language fluency (Portuguese + English mandatory), medical device/pharma background, and Home Care market knowledge
Marketing Manager Round
Regional/business unit marketing director discusses strategic thinking, GTM case study (past product launch), and approach to market analysis and competitive positioning
Cross-functional Panel
Sales leader and medical affairs representative assess collaboration style, ability to influence, and understanding of customer needs in Home Care
Leadership/Final Round
Executive stakeholder (VP Marketing or Business Unit head) evaluates fit, leadership potential, and vision for Home Care growth in LATAM
Interested in this role?
Apply now and hear back within days, not weeks.
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