German-speaking Marketing Manager

Join Basikon, a dynamic and innovative company, as a German-speaking Marketing Manager. In this fully remote role, you will lead the decision-making, negotiation, and organization of physical and digital events, contribute to the editorial calendar, and coordinate our sales initiatives through HubSpot. You will have the opportunity to make a significant impact on our brand and growth.

Key Missions

Leitung der Entscheidungsfindung, Verhandlung und Organisation von physischen und digitalen Veranstaltungen mit einem starken Fokus auf den DACH-Markt.,Übernahme der Verantwortung für das Marketing vor Ort bei Veranstaltungen, um hochenergetisches Networking und proaktive Akquise zu fördern.,Beitrag zum redaktionellen Kalender für die Website, den Blog und soziale Medien, insbesondere LinkedIn, sowie Erstellung und Anpassung von überzeugendem Inhalt.

Profile

We are looking for someone who:

• Communicates fluently in

  German

  and

  English

  , with

  French

  as a strong plus. Experience with

  DACH

  markets is important.

• Has

  2+ years

  in operational marketing within

  B2B tech / SaaS

  , with proven ownership of

  events

  and

  content

  .

• Enjoys field marketing, prospect engagement, and international travel (notably

  DACH

  ), with flexibility for travel and time-zone coordination.

• Demonstrates a

  creative and entrepreneurial mindset

  with a

  results‑oriented

  approach, comfortable setting targets and owning outcomes (traffic quality, MQL/SQL conversion, pipeline).

• Is hands‑on with

  marketing analytics

  , UTM discipline, dashboards, and attribution; thrives on insight‑driven iteration.

• Is versatile across modern tools (HubSpot, GA4, Google Ads, Search Console, LinkedIn Ads, Looker Studio, SEMrush/Ahrefs).

Recruitment Process

Interviews via Teams:
1) confirm your match with our HR 2) challenge your future manager 3) get to know your future colleagues

We need your marketing skills at Basikon! 🌟

We are seeking a dynamic

Marketing Manager based in the Paris area

, who is as innovative and agile as our products. As we reinvigorate our inbound engine and set the foundation for scalable growth, we’re looking for someone with an entrepreneurial spirit who can blend smart strategy with hands‑on execution.

At Basikon, we value trust and ownership (

we are 100% remote 😉

) making this role ideal for someone eager to build impactful, measurable marketing initiatives from the ground up. With a focus on

events

and

content

, and a strong

performance marketing

backbone (SEO/SEA and AEO/AEA), you’ll help us elevate our brand,

accelerate inbound lead flow

, and

improve lead quality

to support our next growth phase.

If you love owning outcomes, iterating fast, and operating in a remote-first, high‑trust environment, we’d love to hear from you!

Scope & position essentials

• You will join a close-knit marketing team of 3, while collaborating closely with Sales and Partnerships to own your initiatives and events end-to-end.

• We are fully remote, with regular regional team meet-ups and company offsites, plus support for local coworking spaces.

• This role involves regular international travel, typically 1-2 events per month during peak periods. All business travel expenses are fully covered.

International events > organize globally, lead locally

We’ve made our mark at trade shows across

Europe, Africa, and LATAM

. With the continued expansion of our partner ecosystem, our credibility and reach keep growing. To scale these initiatives efficiently in

DACH

, while maintaining a strong global presence, we need talent and drive. Could that be you? 🌍

As a

field marketer

, you will:

• Lead the decision-making, negotiation, and organization of

  physical and digital events

  (with a strong focus on DACH).

• Take ownership of on‑site field marketing at events with a strong

  business development mindset

  , sustaining high-energy networking and proactive prospecting across multi-day international events.

• Sync with direct and indirect sales teams to turn events into

  pipeline

  (pre‑event outreach, at‑event engagement, post‑event follow‑up).

• Define

  clear objectives and KPIs

  for each event (target accounts, meetings set, booth traffic, MQLs, SQLs, pipeline contribution) and optimize continuously.

Digital content > website, social media, sales collateral

Over the years, we’ve built a rich content base across our website and social channels. To amplify our brand and embody Basikon’s ambition, we’re looking for a Marketing Manager who brings

copywriting flair

and

creative energy

, and who can translate that into

performance

✨

In this role, you will:

• Contribute to the

  editorial calendar

  across web, blog, and social (with a priority on

  LinkedIn

  ).

• Craft and repurpose

  compelling content

  (thought leadership, case studies, product narratives, short-form social, video briefs) aligned to the buyer journey.

• Ensure content supports

  sales effectiveness

  (collateral, one-pagers, pitch decks) and

  captures demand

  (landing pages, CTAs, offers).

• Maintain brand coherence and messaging consistency across channels.

Central CRM > coordinate & drive our sales initiatives

We rely heavily on

HubSpot

to orchestrate our marketing and sales efforts. As the co-owner of this central platform, you’ll continuously improve lead generation workflows, reporting, automation, and data quality to

maximize pipeline creation and conversion

. By driving our CRM strategy forward, your role will be crucial in supporting our growth objectives 🤖

Other tooling you might be comfortable with: GA4, Google Ads, Google Search Console, LinkedIn Campaign Manager, Looker Studio, SEMrush/Ahrefs.

If you’re excited to build an inbound engine that actually converts, enjoy working with data, analytics and attribution, and love bringing Basikon’s story to life across events and content, we’d love to meet you! 🚀

About Basikon

API-based SaaS platform for financing solutions.