The Challenge
Banco Sofisa is one of Brazil's leading banks and they're building out a dedicated Growth function for SMB/corporate customers (PJ/MEI). You'll own the full-funnel playbook—from acquisition through churn reduction—in a market where most banks still think acquisition-first.
Your Mission
Map current customer journey across channels (GA4, CRM, paid media) and identify top 3 funnel leaks causing churn in PJ segment
Design and document 2-3 high-impact CRM automation flows (triggers + segmentation rules) and measure lift vs. control
Build foundational SQL queries and dashboards for weekly full-funnel KPI monitoring (CAC, LTV, cohort retention, ROAS)
Audit and standardize analytics/attribution across Google Ads, Meta, and programmatic; recommend stack consolidation if needed
Run 5+ structured experiments (A/B, multivariate) on email copy, landing pages, or offers; document wins and implement winners
Reduce PJ segment churn by 10-15% through behavioral cohort analysis and targeted retention campaigns
Establish repeatable monthly Growth ritual: reporting, cohort analysis, and incremental revenue attribution by channel
Train internal stakeholders (Product, Marketing, CRM teams) on growth funnel thinking and data storytelling; scale knowledge
KPIs You'll Own
CAC (Customer Acquisition Cost)
Total spend across all channels divided by new customers acquired; tracked by segment (PJ vs. MEI)
LTV (Lifetime Value)
Projected revenue per customer over lifetime minus churn; segmented by cohort and acquisition channel
Churn Rate
% of active customers lost per month; analyzed by cohort, product usage, and engagement tier
ROAS (Return on Ad Spend)
Revenue attributed to paid media (Google, Meta, programmatic) divided by media spend; tracked weekly
Cohort Retention Curves
% of customers retained month-over-month by acquisition cohort; identifies quality of acquisition channel
Conversion Rate by Stage
% drop-off at each funnel stage (awareness → activation → engagement); enables bottleneck identification
Tools & Stack
Your Team
Your Manager
Not specified; likely Growth Lead or VP of Marketing/CRM
Current Team
Cross-functional: Product, CRM, Paid Media, Data/Analytics, Inbound Marketing teams
New hire to build out Growth operations function
The Package
Salary
R$120,000-R$160,000 base
Variable
Annual bonus + PLR (profit-sharing)
Remote
On-site, São Paulo, Brazil (Full-time)
Benefits & Perks
Company Intelligence
Banco Sofisa is one of Brazil's leading mid-sized banks with 60+ years of history, focused on innovation and continuous improvement. They're expanding Growth operations to drive acquisition and retention in the SMB/corporate banking segment. Built for stability and ambition—you'll have real P&L influence.
Founded
1961
Culture
Learning-focused, change-driven, structured but experimental mindset
Is This Role For You?
- You've operated full-funnel growth for B2B/PJ or complex products (long sales cycles, high churn sensitivity)
- You're fluent in SQL, GA4/Looker/PowerBI, and at least one CRM platform—and you actually enjoy building dashboards
- You love running experiments and translating noisy data into clear strategic stories for non-technical stakeholders
- You're hands-on and process-oriented: you'll build playbooks, document decisions, and scale operations you own
- You need full remote or hybrid flexibility; this is 100% on-site in São Paulo
- You're expecting pure strategy/consulting—this role is tactical operations: segmentation, automation, SQL queries, weekly monitoring
- You haven't shipped growth projects with measurable KPIs; you need 3+ years hands-on track record
Interview Process
Phone screen
Growth leadership validates SQL fluency, CRM experience, and familiarity with PJ/B2B dynamics
Case study / Take-home
Likely scenario-based: analyze a funnel dataset, propose segmentation strategy, recommend tests
Technical deep-dive
Walk through past project: KPIs you moved, tools you used, experiments you ran, decisions you made
Stakeholder panel
Meet with Product, CRM, and Data leads; assess collaboration and communication style
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.