The Challenge
Banco PAN is scaling its digital marketing platforms across BTG Pactual's ecosystem. You'll own strategic governance, funnel optimization, and experimentation across web, app, and logged-in environments—driving real conversion lift in a complex financial services landscape.
Your Mission
Map current funnel performance across all digital touchpoints and identify top 3 conversion leaks
Establish CRO governance framework and A/B testing roadmap aligned with business KPIs
Launch first wave of 4-5 validated A/B tests on high-impact acquisition or conversion steps
Build aligned stakeholder model with UX, Tech, Data, and Business teams for sprint planning
Achieve 8-12% uplift in primary conversion metric through structured experimentation
Scale testing velocity to 2-3 concurrent experiments per squad per sprint
Develop self-serve analytics dashboards tracking acquisition, engagement, conversion, retention KPIs
Document and operationalize winning test playbooks across web, app, and logged-in environments
KPIs You'll Own
Conversion Rate by Funnel Stage
Track uplift % across acquisition, engagement, conversion, and retention phases.
A/B Test Win Rate
Percentage of tests reaching statistical significance with positive lift.
Time to Test Launch
Days from hypothesis to live experiment across web, app, and logged-in systems.
Revenue Impact (or Customer Value)
Incremental revenue or CAC reduction driven by winning experiments.
Tools & Stack
Your Team
Your Manager
Head of Digital Marketing Platforms / VP Growth
Current Team
Multidisciplinary squad: UX, Engineers, Data Analysts, Business stakeholders, CRO specialists
New role building out growth marketing leadership in Digital Platforms
The Package
Salary
R$120K-R$180K base
Variable
Bonus / PLR (profit-sharing)
Remote
Hybrid: 4 days on-site (São Paulo), 1 day WFH
Benefits & Perks
Company Intelligence
Banco PAN is an agile fintech player in Brazil's financial services landscape, positioning itself as a smart financial ally. The Digital Marketing Platforms team governs BTG Pactual's digital ecosystem, driving conversion optimization and funnel efficiency at scale across web, app, and enterprise systems.
Customers
SME and enterprise customers via BTG Pactual
Culture
Values: Intensity, Nonconformism, Efficiency, Team Spirit, Integrity. Data-driven, agile, multi-disciplinary. High autonomy with strong stakeholder collaboration.
Is This Role For You?
- You've shipped 10+ A/B tests and can speak to statistical rigor, sample size, and lift magnitude
- You're fluent in Google Analytics or Adobe Analytics—not just dashboards, but funnel debugging
- You thrive in complex, multi-stakeholder environments where you need to translate data into strategic calls
- You want hands-on growth leadership (not pure management) with real P&L impact in fintech
- You need full remote—this is 80% on-site in São Paulo with minimal flexibility
- You lack hands-on CRO or A/B testing experience; this is tactical day-one
- You shy away from ambiguity; fintech compliance + agile experimentation = constant trade-offs
Interview Process
Initial Screen
30 min with Talent/Recruiter on growth marketing background, CRO wins, and interest in fintech
Growth Case Study
Walk through 1-2 past experiments: hypothesis, design, results, learnings, business impact
Stakeholder Alignment Discussion
Panel with Digital Marketing Manager, Product Lead, and Data Lead; how you'd prioritize roadmap
Leadership Conversation
Director or VP growth conversation on vision for PAN's experimental culture and team scaling
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.