The Challenge
Bain's Commercial Excellence practice is scaling Coro, a proprietary SaaS platform that translates go-to-market strategy into measurable results for B2B clients. You'll lead the Sales Playmaker product workstream, directly shaping how enterprise teams activate sales and marketing playbooks with AI-enabled tools.
Your Mission
Own and deliver 2-3 complete Sales Playmaker case workstreams with documented client impact on sales velocity or win rates
Build deep product expertise: map current feature gaps and develop 1-2 product enhancement recommendations with ROI projections
Establish stakeholder relationships across 3+ Bain case teams and key client executives; deliver weekly insights on emerging market needs
Create and refine 3-4 reusable Sales Playmaker templates (sales play design, persona frameworks, message architecture) for repeatable delivery
Lead go-to-market positioning for Sales Playmaker across Bain's commercial excellence portfolio; present at 1-2 internal strategy sessions
Drive measurable KPI improvements: document 5+ client case studies showing lift in pipeline coverage, sales cycle compression, or win rates
Architect and pilot 2 GenAI-powered workflows (custom GPT development) that accelerate playbook creation or sales coaching
Mentor 2-3 junior team members on B2B marketing frameworks and Sales Playmaker delivery best practices
KPIs You'll Own
Client Advocacy Score
Track satisfaction and referral likelihood from Sales Playmaker clients; target 8.5+ NPS within 6 months.
Sales KPI Impact
Measure downstream client outcomes: pipeline coverage increase, deal velocity, win rate lift tied to playbook activation.
Playbook Reusability Rate
Percentage of Sales Playmaker deliverables adapted and reused across new case teams without major rework.
Time-to-Value
Days from engagement kickoff to first playbook activation; target 30-45 days for standard engagements.
GenAI Adoption & Velocity
Internal tracking of custom GPT and AI-enabled tool usage in Sales Playmaker workflows; measure time saved per engagement.
Tools & Stack
Your Team
Your Manager
Commercial Excellence Practice Lead or Coro Product Head
Current Team
Cross-functional case teams, Bain consultants, product team, client stakeholders
New specialized role to scale Sales Playmaker delivery
The Package
Salary
$120K-$160K base
Variable
Likely performance-based bonus (typical for Bain senior roles, 15-25% of base)
Remote
On-site, Mexico City. Expect frequent client travel and collaboration with Bain's global offices.
Benefits & Perks
Company Intelligence
Bain & Company is a top-tier global management consulting firm ranked #1 on Glassdoor's Best Places to Work (7 times). The Commercial Excellence practice helps B2B enterprises design and activate go-to-market strategies. Coro is Bain's proprietary SaaS and data platform enabling tech-driven sales and marketing transformation for enterprise clients.
Customers
Large B2B enterprises across multiple industries
Culture
Entrepreneurial, data-driven, inclusive; emphasis on cross-functional collaboration and client impact.
Is This Role For You?
- You've led B2B marketing initiatives in consulting, SaaS, or high-growth tech and you can prove client revenue impact with real metrics
- You're genuinely excited about GenAI and have hands-on experience building or refining custom GPTs for business workflows
- You thrive owning strategic workstreams end-to-end, managing up to senior executives and across cross-functional teams without hand-holding
- You obsess over data and structure—you turn complex sales and marketing challenges into repeatable, scalable playbooks
- You want to influence a proprietary product platform used by Fortune 500 clients; Coro's roadmap isn't set in stone
- You need remote flexibility or a work-from-anywhere setup; this role is Mexico City on-site with frequent travel
- You prefer deep execution over strategy—you'll spend significant time designing approaches and influencing stakeholders, not writing copy or running campaigns
- You don't have genuine B2B marketing experience or you're coming from a consumer brand background without consulting/enterprise SaaS exposure
Interview Process
Initial screening call
30 min conversation with recruiter on background, Sales Playmaker understanding, and interest in Coro/Commercial Excellence practice
Case interview or work sample
Likely a short business case or mock client scenario; assess problem-solving, use of data, and ability to develop actionable marketing/sales frameworks
Panel interviews
2-3 rounds with Bain case leaders, Coro product leadership, and Commercial Excellence practice heads; expect questions on client impact, stakeholder management, and GenAI applications
Final conversations
Potential conversation with senior partner on team fit and long-term career path within Bain
Interested in this role?
Apply now and hear back within days, not weeks.
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