The Challenge
ba&sh is a fashion brand betting big on direct-to-consumer excellence across email, SMS, and automated workflows. You'll own the operational execution of their multichannel CRM strategy, working directly with their DTC team to drive engagement and conversions.
Your Mission
Launch and manage 8-12 newsletters in SFMC with full brief-to-send workflow, hitting 25%+ open rate targets
Execute SMS campaign calendar with retail team coordination, analyzing engagement metrics weekly
Map and document 3-5 key automated email workflows (transactional, welcome series, re-engagement) with performance baselines
Deliver first competitive benchmark report on 5 fashion competitors' CRM strategies
Independently manage end-to-end email & SMS campaigns (brief, design, segmentation, send, reporting) with 90%+ accuracy
Optimize automated workflows to improve conversion rates by 15%+ through A/B testing and template refinement
Build monthly CRM performance dashboard (open rates, CTR, conversion, ROI) presented to leadership
Contribute 2-3 strategic CRM initiatives (new automation flows, segment optimization, or channel expansion)
KPIs You'll Own
Email Open Rate
Target 25%+ on newsletters; track by segment and campaign type to identify winners.
SMS Engagement & Conversion
Monitor click-through and conversion rates on time-sensitive retail SMS blasts.
Workflow Performance
Track open, click, and conversion rates on automated email sequences to optimize templates.
Campaign Turnaround Time
Measure brief-to-send velocity; target sub-48hr cycles for newsletters.
Tools & Stack
Your Team
Your Manager
CRM Manager
Current Team
Direct to Consumer (DTC) team in Digital department; cross-functional work with retail and creative teams
New internship role, backfill or growth
The Package
Salary
€600-€750/month (estimated 2026 French internship standard)
Remote
On-site, Paris. 6-month internship (July 2026 - December 2026)
Benefits & Perks
Company Intelligence
ba&sh is a 1,500-person fashion brand committed to diversity, inclusion, and direct-to-consumer growth. They operate across multichannel DTC touchpoints (email, SMS, web, retail) with a data-driven approach to customer engagement.
Team Size
1500
Customers
Fashion-forward, diverse customer base; B2C direct-to-consumer
Culture
Inclusive, team-oriented, values diversity across gender, age, nationality, culture, beliefs, and orientation. Treats interns as full team members.
Is This Role For You?
- You're a Bac+4/+5 commerce or digital school student hungry to learn production CRM work in fashion
- You're fluent in English, Excel-sharp, and obsessed with marketing metrics and campaign performance
- You have some hands-on CRM experience (SFMC, Salesforce, or Splio preferred) and want to deepen it
- You're proactive, curious, and thrive in a collaborative DTC environment with clear weekly/monthly reporting rhythms
- You genuinely care about fashion, diversity, and sustainable growth in the luxury/contemporary space
- You're looking for a permanent role—this is a 6-month fixed internship ending December 2026
- You can't commit to on-site, Paris-based work throughout the internship
- You lack basic CRM platform exposure or are uncomfortable with data analysis and Excel reporting
- You see interns as support-only; you need to be ready to own campaign execution end-to-end
Interview Process
Application Review
CV, cover letter, and proof of Bac+4/+5 status. Highlight any CRM platform experience (SFMC, Salesforce, Splio) and fashion/DTC work.
Initial Phone Screening
CRM Manager or HR discusses your marketing digital background, availability (July 2026), and fluency in English.
Technical Case Study
Likely a mini CRM campaign scenario or Excel/data analysis task to assess your rigor and analytical thinking.
Team Interview
Meet with CRM Manager and/or DTC team lead. Expect questions on teamwork, proactivity, and cultural fit around diversity/inclusion values.
Interested in this role?
Apply now and hear back within days, not weeks.
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