The Challenge
Assurant is looking for a strategic marketing leader to own the go-to-market strategy across a defined set of countries in Latin America. You'll bridge global marketing with local market realities, driving growth through new product development, positioning, and cross-functional execution in a B2B and B2B2C environment.
Your Mission
Develop and socialize a comprehensive country-level marketing strategy aligned with local business priorities and global marketing roadmap
Map key stakeholder needs across sales, business development, product, and compliance teams; establish cadence and communication frameworks
Audit current marketing activities, performance, and resource allocation across the region; identify gaps and quick wins
Build and onboard your direct team; clarify roles, expectations, and initial 90-day priorities
Execute Q1-Q2 marketing plans with measurable outcomes tied to commercial growth targets and pipeline contribution
Lead 2-3 new product/value proposition initiatives from concept through in-market launch; measure adoption and customer response
Establish repeatable quarterly planning cycles with business leaders; demonstrate marketing's impact on revenue and market share
Optimize marketing spend and resource allocation based on performance data; present ROI by channel, campaign, and initiative
KPIs You'll Own
Marketing-influenced revenue
Percentage of new business pipeline and closed deals attributed to marketing efforts and campaigns.
Brand awareness and consideration lift
Market research tracking of brand recognition, positioning awareness, and intent to purchase among key segments.
Campaign performance and conversion rates
Lead generation, cost per lead, and conversion rates by channel, campaign, and product line.
Time to market for new offerings
Speed and quality of go-to-market execution for new products and value propositions from concept to launch.
Stakeholder alignment and adoption
Sales enablement engagement, sales team feedback scores, and adoption rates of marketing collateral and messaging.
Tools & Stack
Your Team
Your Manager
Regional Marketing Leader or VP Marketing
Current Team
Small team within region (size not specified); access to global marketing support and cross-functional partners
New role or regional backfill; implies team structure exists
The Package
Salary
$120K-$160K base
Remote
On-site in Buenos Aires, Argentina
Benefits & Perks
Company Intelligence
Assurant is a global insurance and technology-enabled services company serving B2B and B2B2C markets. The company operates across multiple countries and serves enterprise clients with complex, regulated needs. This role sits within a growing Latin American market operation.
Customers
Enterprise B2B clients; B2B2C end-customer base across insurance and related services
Is This Role For You?
- You've built and executed go-to-market strategies in B2B or B2B2C environments and can connect strategy to measurable revenue impact
- You thrive working cross-functionally in matrixed organizations and can influence without direct authority
- You understand regulatory and compliance constraints in insurance or similar regulated industries, and can navigate them
- You're energized by emerging markets, local market adaptation, and leading through ambiguity with limited resources
- You need full remote flexibility; this role is on-site in Buenos Aires
- You're uncomfortable with B2B complexity, long sales cycles, and enterprise stakeholder management
- You prefer hands-on execution over strategy and team leadership; this is a director-level strategic role
Interview Process
Initial screening
Conversation about marketing strategy background, B2B/B2B2C experience, and interest in Latin America market
Case study or strategic scenario
Present a market opportunity or competitive challenge; assess your approach to strategy development and stakeholder alignment
Cross-functional panel interviews
Conversations with regional business leader, global marketing partner, and peer directors to evaluate collaboration and leadership style
Final interview with executive sponsor
Discussion of vision, priorities, team needs, and alignment on success metrics and support
Interested in this role?
Apply now and hear back within days, not weeks.
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