The Challenge
AWS is hiring a Digital Marketing Manager to own the website experience for one of the world's largest cloud platforms. You'll drive strategy, execute multi-variate tests, and collaborate across engineering, product, and marketing to optimize customer journeys at scale.
Your Mission
Audit current AWS website instrumentation and establish baseline KPIs for key digital properties and conversion funnels
Build and launch first A/B testing roadmap with 3-5 high-impact experiments targeting audience segmentation and demand generation
Map cross-functional workflow processes with web, engineering, UX, and product teams to identify bottlenecks and create standardized QA gates
Develop content production timeline and authoring standards using Adobe Experience Manager (AEM) with internal stakeholder alignment
Scale test-and-learn program to 10+ active multivariate experiments with documented learnings and a 20%+ improvement in primary conversion metric
Implement enterprise marketing tech stack integration (Marketo, Salesforce, Tableau) for automated reporting, segmentation, and audience targeting
Lead optimization of 2-3 major AWS digital properties (landing pages, resource hubs, partner portals) resulting in measurable uplift in engagement or demand
Build and mentor internal production team; document intake prioritization system in ticketing platform (JIRA/Asana/Workfront) with SLA metrics
KPIs You'll Own
Website Conversion Rate
Primary measure of demand generation effectiveness across optimized digital properties.
A/B Test Velocity & Lift
Number of tests shipped monthly and average incremental lift per experiment iteration.
Content Production Cycle Time
Days from brief to publication; tracks workflow optimization and team efficiency.
Customer Engagement (Time on Page, CTR, Scroll Depth)
Behavioral signals of content relevance and UX quality across AWS digital properties.
Attribution & Pipeline Contribution
Marketing-attributed opportunity creation and influence on revenue via Salesforce/Marketo.
Tools & Stack
Your Team
Your Manager
AWS Channels Marketing leadership (likely Director or Senior Marketing Manager)
Current Team
Cross-functional: web operations, content producers, QA, analytics; will collaborate with engineering, product, UX, and business teams
New role to strengthen digital experience and optimization capabilities within Channels Marketing
The Package
Salary
$140K-$180K base
Variable
Likely 10-20% annual bonus
Equity
Standard Amazon RSU package (vests over 4 years)
Remote
On-site in Seattle, WA. No remote flexibility mentioned.
Benefits & Perks
Company Intelligence
Amazon Web Services (AWS) is the world's leading cloud computing platform, serving millions of customers globally. The AWS Website team operates digital properties that drive awareness and demand for cloud services at massive scale. You'll work within a high-visibility marketing function inside one of the most data-driven organizations in the world.
Founded
2006
Team Size
1000000
Funding
Publicly traded (AMZN)
Customers
Millions of businesses globally
Culture
Customer obsession, operational excellence, and data-driven decision-making; high bar for quality.
Is This Role For You?
- You've shipped 10+ digital campaigns or website optimizations end-to-end and can speak to their impact in concrete metrics
- You're fluent in enterprise marketing tools (Salesforce, Marketo, Tableau, Adobe AEM) and don't fear raw data
- You thrive in matrix organizations where you influence without direct authority across product, engineering, and UX teams
- You obsess over customer experience; you're equally comfortable with creative direction and statistical significance testing
- You want to work on projects that impact millions of users and drive measurable business outcomes at hyperscale
- You need flexibility or remote work; this role is Seattle on-site only with no noted hybrid option
- You prefer full ownership of campaigns; this role is heavily collaborative and requires stakeholder management across many teams
- You lack hands-on experience with enterprise CMS platforms, A/B testing, or data analysis tools-this is not an entry-level managerial role
Interview Process
Recruiter Screen
30 min conversation on background, AWS/digital marketing experience, and interest in the role.
Hiring Manager Round
60 min with Digital Marketing Manager or Director; deep dive into past campaigns, test-and-learn approach, cross-functional collaboration examples.
Team Collaboration Interviews
2-3 meetings (45-60 min each) with web operations, analytics, engineering, and product stakeholders to assess communication and partnership fit.
Case Study or Work Sample
Likely discussion of a past campaign optimization; may include analysis of a fictional website scenario and recommendations.
Leadership/Values Interview
60 min conversation on Amazon Leadership Principles, customer obsession, and operational excellence mindset.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.