The Challenge
Albi is a venture-backed, high-growth company moving into a brand new Chicago office in summer 2026. You'll own the entire demand generation engine-from strategy through SQL-building the systems and workflows that prove marketing drives real pipeline and revenue impact.
Your Mission
Audit existing demand gen campaigns and HubSpot setup; document current attribution model, identify 3-5 quick-win optimization opportunities
Design and launch first multi-channel campaign (email + webinar + content syndication) with clear success metrics and attribution tracking
Build/rebuild lead scoring model in HubSpot with sales input; establish baseline MQL→SQL conversion rate and velocity metrics
Establish weekly sync rhythm with sales team to refine lead quality criteria and eliminate qualification gaps
Execute 4+ A/B tested demand gen campaigns across channels; document learnings and implement winning variations at scale
Increase MQL→SQL conversion rate by 20%+ through workflow optimization and nurture sequence refinement
Build full-funnel attribution dashboard that stakeholders actually use; prove marketing's influence on pipeline and revenue
Support product launch campaign and 2+ partner activations with integrated GTM strategy and measurable pipeline contribution
KPIs You'll Own
Pipeline Generated
Total attributed revenue pipeline created by demand gen campaigns, tracked monthly with clear attribution model.
MQL→SQL Conversion Rate
Percentage of marketing-qualified leads that convert to sales-qualified opportunities; target improvement of 20%+ YoY.
Cost Per SQL
Fully-loaded cost to generate one sales-qualified lead across all channels; optimize for efficiency without sacrificing quality.
Campaign ROI
Revenue influenced by each campaign divided by total spend; measure across email, webinars, content syndication, and paid channels.
Lead Velocity
Days from MQL to SQL; shorter velocity indicates better nurture sequences and sales alignment.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Performance Marketing Manager, Field & Customer Marketing team
New role
The Package
Salary
$90K-$130K base
Remote
On-site, Chicago. Company relocating to new space Summer 2026. In-office first culture.
Benefits & Perks
Company Intelligence
Albi is a venture-backed, growth-stage company driven by purpose and high energy. They're moving to the heart of Chicago in Summer 2026 and investing significantly in their space and team. The culture is unapologetically ambitious with a strong emphasis on collaboration and in-office collaboration.
Funding
Venture-backed
Culture
In-office first, high-energy, purpose-driven, collaborative, ambitious
Is This Role For You?
- You've built demand gen campaigns that actually moved pipeline-not vanity MQLs-and you track everything
- You geek out on HubSpot workflows, attribution models, and figuring out what drives conversions
- You're obsessed with testing: hypothesis first, debate later, data always
- You thrive in an in-office environment and want to build something ambitious with a tight-knit team
- You think 'demand gen' means blasting emails without nurture sequences or attribution tracking
- You prefer remote work or are unwilling to commit to an in-office first culture
- You're more comfortable with activities than outcomes-you need to own real results and prove your impact
Interview Process
Application
Submit resume and brief note on a demand gen campaign you're proud of-what you tested, what you learned, what you'd do differently.
Phone Screen
Likely conversation about your campaign, HubSpot experience, and approach to attribution and optimization.
Case Study or Practical
Walk through a demand gen challenge or strategy scenario to assess analytical and strategic thinking.
Team Interview
Conversation with hiring manager, sales leadership, and/or performance marketing counterpart to assess fit and collaboration.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.