The Challenge
Alares Internet is a Brazilian telecom player hunting for a growth leader who can architect acquisition, pricing, and go-to-market strategies while managing network capacity constraints. You'll drive sustainable B2C growth by balancing aggressive expansion with operational realities.
Your Mission
Map competitive positioning and identify 3-5 differentiation opportunities in pricing/packaging
Audit current offer strategy against network capacity—surface conflicts between sales targets and infrastructure limits
Build demand forecasting model to project growth impact across new service areas
Establish weekly cross-functional sync with Marketing, Sales, Engineering, and Finance to align on growth roadmap
Launch 2-3 new commercial offers (pricing tiers, bundled services) with measurable acquisition lift
Complete capacity planning for 2 network expansion zones with go-to-market timeline
Reduce pricing/offer misalignment—achieve 90%+ execution rate on commercial strategy across sales teams
Develop M&A evaluation framework; conduct 1-2 deal assessments with data-driven go/no-go recommendations
KPIs You'll Own
B2C customer acquisition cost (CAC)
Track CAC by offer type and geography to optimize pricing and go-to-market spend efficiency.
Network port occupancy rate
Monitor utilization of available capacity to balance revenue growth with infrastructure sustainability.
Go-to-market execution velocity
Time from strategy approval to full-scale launch of new offers; target sub-45-day cycles.
Gross margin by offer segment
Ensure pricing strategy drives sustainable unit economics across B2C cohorts.
Market share in expansion zones
Measure competitive win rate and penetration in newly launched service areas within 6 months.
Tools & Stack
Your Team
Your Manager
Head of Growth or Chief Commercial Officer (inferred)
Current Team
Growth and Product team (size not specified)
New backfill—role created to strengthen growth strategy execution
The Package
Salary
R$120K-R$180K
Variable
Annual profit sharing
Remote
On-site (São Paulo, SP)
Benefits & Perks
Company Intelligence
Alares Internet is a Brazilian telecom/ISP company serving B2C customers. The company is building out growth and product teams to scale B2C acquisition and optimize network monetization.
Customers
B2C residential broadband/internet customers in Brazil
Culture
Growth-minded, collaborative; emphasis on cross-functional teamwork and data-driven decisions
Is This Role For You?
- You've shipped pricing/packaging strategies or go-to-market plays in B2C or telecom/infrastructure sectors
- You think fluently in unit economics, capacity constraints, and demand forecasting—not just vanity metrics
- You thrive in matrix environments: influence without direct authority across Sales, Engineering, Finance
- You're comfortable in early-stage growth ops—scrappy modeling, iterative strategy, learning fast
- You've only worked in SaaS or pure digital channels—telecom/network capacity planning is a foreign language
- You need remote work or hybrid flexibility; this role is 100% on-site in São Paulo
- You shy away from data modeling or uncomfortable with SQL/analytics—this role is heavily analytical
Interview Process
Phone screen
Alignment on growth background, telecom/pricing experience, and role expectations (30 min)
Take-home case
Pricing or capacity planning scenario (1-2 hours); expects data modeling + strategic narrative
Hiring manager deep-dive
Discuss growth strategy, cross-functional influence, past results (60 min)
Cross-functional panel
Meet with Marketing, Commercial, Engineering leads to validate collaboration fit (45 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.