The Challenge
Agoda (part of Booking Holdings) is scaling B2B event marketing as a strategic growth lever. You'll own end-to-end event strategy across markets, translating commercial priorities into measurable business impact—pipeline, activation, and revenue generation.
Your Mission
Map current event portfolio and establish baseline ROI metrics for all active campaigns
Build measurement framework defining success beyond attendance (pipeline velocity, deal influence, incrementality)
Create annual event roadmap aligned to regional sales and business development priorities
Establish cross-functional governance structure with sales, BD, and marketing stakeholders
Launch 2-3 optimized events with new playbooks, demonstrating 20%+ improvement in qualified pipeline generation
Scale event impact dashboards across all markets with real-time ROI tracking and executive reporting
Implement test-and-learn framework with documented learnings and iteration cycles
Build scalable operating model and event production playbooks repeatable across regional teams
KPIs You'll Own
Pipeline Value Generated
Total qualified pipeline value directly influenced or sourced from events, tracked against target
Cost Per Qualified Lead
Event spend divided by qualified leads generated, benchmarked and optimized quarterly
Deal Influence Rate
Percentage of attendees who convert to opportunities within 6 months post-event
Event ROI
Revenue attributed to event attendees minus total event cost, targeting 3-5x minimum return
Stakeholder Engagement Score
Cross-functional team satisfaction and governance cadence adherence measured quarterly
Tools & Stack
Your Team
Your Manager
Not specified—likely VP Marketing or Chief Marketing Officer
Current Team
B2B event marketing team; cross-functional: Sales, Business Development, PR, Content, Branding
New role or expansion of existing team
The Package
Salary
$85K-$120K base
Remote
Onsite in Bangkok, Thailand; relocation package provided
Benefits & Perks
Company Intelligence
Agoda is a leading online travel platform (part of Booking Holdings) that connects millions of travelers to hotels, flights, and experiences globally. Founded in 2005, the company employs 7,000+ people across 90 countries. Technology and data fuel their decision-making and growth strategy.
Founded
2005
Team Size
7000
Funding
Public (NASDAQ: BKNG subsidiary)
Customers
Millions of global travelers; B2B: hospitality suppliers and partners
Culture
Data-driven, innovation-focused, collaborative matrix organization
Is This Role For You?
- You've managed complex, multi-stakeholder initiatives in consulting, strategy, PMO, or corporate roles—traditional event production experience is NOT required
- You build clarity from ambiguity: strong at frameworks, roadmapping, and translating business goals into measurable strategies
- You thrive leading without direct authority in matrix organizations; you earn trust and influence through rigor and business acumen
- You're obsessed with measurement and ROI; you design dashboards, not just attend events
- You want to relocate to Bangkok or are already based in Southeast Asia
- You're a logistics-first event coordinator; this role prioritizes strategy and business impact over execution minutiae
- You can't embrace ambiguity or operate without a fixed playbook—Agoda expects you to build frameworks in uncertain conditions
- You're unwilling to relocate to Bangkok or already have strong geographic constraints
Interview Process
Initial Screening
Recruiter call on background, event/marketing strategy experience, and relocation willingness
Strategic Case Study
You'll design an event strategy and measurement framework for a hypothetical market or product line
Cross-Functional Interviews
Conversations with Sales, Business Development, and Marketing Leadership on alignment and stakeholder management
Senior Leadership Interview
Deeper dive on vision, organizational influence, and fit with Agoda's data-driven culture
Offer & Logistics
Relocation package discussion, start date, and Bangkok logistics support
Interested in this role?
Apply now and hear back within days, not weeks.
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