The Challenge
AFC Transport is building its go-to-market engine across trucking, brokerage, and leasing. You'll own the full marketing-to-revenue pipeline—from demand generation to sales enablement—in a market where most competitors are still running outdated playbooks.
Your Mission
Audit current marketing assets, sales enablement gaps, and CRM workflows in HubSpot; establish baseline metrics for pipeline, conversion rate, and deal cycle
Build and launch 3-5 core sales enablement assets (pitch decks, one-pagers, case studies) aligned to trucking, brokerage, and leasing personas
Define lead lifecycle, qualification criteria (MQL→SQL), and handoff SLAs between marketing and sales; document in HubSpot
Launch first integrated campaign (LinkedIn + email + content) targeting one vertical; measure conversion and feed learnings back to sales
Establish AFC as a recognized voice in logistics on LinkedIn; grow qualified follower base and measure engagement-to-pipeline lift
Hit pipeline generation targets: X qualified leads per month, Y conversion rate to SQL, Z average deal size trending upward
Build repeatable demand engine: monthly campaign calendar, content production rhythm, and continuous A/B testing loop
Achieve 95%+ sales-marketing alignment: weekly GTM syncs, agreed KPIs, and shared accountability on win rates and deal velocity
KPIs You'll Own
Qualified Pipeline (MQL/SQL volume)
Monthly count of marketing-sourced leads that meet SQL criteria and sales acceptance, tracked in HubSpot.
Pipeline Conversion Rate
Percentage of SQL converting to closed-won deal; trending upward indicates better targeting and enablement.
Average Deal Size
Revenue per closed deal; marketing-sourced vs. other sources; measure if positioning and messaging drive bigger wins.
Win Rate (Sales-Assisted)
% of quoted opportunities that close; measure marketing's impact on deal velocity and buyer confidence.
Brand Presence & Reach
LinkedIn followers, engagement rate, content impressions, and share-of-voice vs. competitors in target segments.
Content ROI
Tracking which content pieces, case studies, and campaigns drive the most qualified leads and support sales conversations.
Tools & Stack
Your Team
Your Manager
CEO or Chief Revenue Officer (implied)
Current Team
Unknown; likely starting solo or with junior support
New role—building marketing function from foundation
The Package
Salary
$90K-$110K base
Remote
On-site, Tampa, FL; full-time
Benefits & Perks
Company Intelligence
AFC Transport is a logistics operator spanning trucking, brokerage, and leasing. The company is positioning for growth and seeking to establish itself as a recognized market leader through strategic marketing and go-to-market alignment.
Culture
Commercial, revenue-focused, partnership-driven between marketing and sales.
Is This Role For You?
- You've built B2B demand engines in logistics, SaaS, or services and obsess over pipeline metrics, not vanity clicks
- You love working hands-on with sales teams, building systems, and holding yourself accountable to revenue
- You're a builder who can create messaging, content, and CRM workflows from scratch without heavy external support
- You want a leadership seat where your work shows up directly on the scoreboard and you own the outcome
- You're a brand-first or creative-first marketer who prioritizes awards over pipeline—this is fully commercial and measurable
- You prefer remote work or hybrid flexibility; this is on-site in Tampa, full stop
- You need a large, established marketing team or heavy agency support; you'll be building the engine solo or with minimal junior support
Interview Process
Screening call
Discuss B2B marketing background, sales partnership experience, and commercial mindset. Confirm you're on-site Tampa and revenue-focused.
Case study / work sample
Walk through a past demand-gen or GTM initiative: metrics, learnings, and how you measured success beyond vanity metrics.
Sales team conversation
Meet with head of sales or key sales stakeholder to test alignment on messaging, enablement, and shared KPIs.
Leadership interview
CEO or CRO conversation: vision for AFC's market position, 90-day plan, and expectations for marketing's contribution to revenue.
Interested in this role?
Apply now and hear back within days, not weeks.
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