The Challenge
AdParlor is a performance-driven creator marketing agency backed by a NASDAQ company, uniquely positioned between influencer marketing and paid media. You'll build the sales engine from the ground up-owning the full revenue lifecycle while setting the playbook for future growth.
Your Mission
Establish qualified pipeline of 8-12 mid-market and enterprise prospects aligned to ICP; target $500K+ in pipeline coverage
Define and document sales qualification framework, deal stages, and forecasting methodology in HubSpot
Close minimum 2 new enterprise deals ($250K+ ACV) to prove the sales motion and build credibility with leadership
Assess and onboard initial BDR support; define hiring profile and timeline for future sales team expansion
Hit $1M+ in net-new revenue booked; maintain 85%+ forecast accuracy month-over-month
Build repeatable outbound motion targeting 50+ qualified prospects; establish conversion benchmarks by deal stage
Mentor and develop BDR to hit activity and pipeline targets; train on consultative selling methodology
Partner with marketing and ops to refine ICP, create 3-4 RFP/pitch templates, and establish sales enablement playbook
KPIs You'll Own
Net-New ACV Booked
Annual contract value closed from new business; target $1M+ in first 6 months.
Pipeline Coverage Ratio
Total qualified pipeline vs. net-new revenue target; maintain 3-4x coverage minimum.
Deal Velocity & Win Rate
Average sales cycle length and percentage of proposals that close; benchmark by deal size.
Forecast Accuracy
Actual revenue closed vs. forecasted; target 85%+ accuracy month-over-month.
BDR Pipeline Generation
Qualified opportunities sourced by development team; measure quality and conversion rate.
Tools & Stack
Your Team
Your Manager
General Manager / CEO
Current Team
You + 1 BDR (to be hired/trained); cross-functional support from marketing, strategy, account, and ops
New backfill-you're building the sales function from the ground up and will hire your first sales team members in months 4-6
The Package
Salary
$180K-$240K base
Variable
Estimated 30-50% bonus on net-new ACV or revenue targets
Equity
Likely equity grant; not specified-negotiate with GM
Remote
On-site, New York, NY (no remote indicated)
Benefits & Perks
Company Intelligence
AdParlor is a full-service influencer and creator marketing performance agency owned by Fluent, Inc. (NASDAQ: FLNT). They specialize in complex, outcomes-driven creator programs for mid-market and enterprise brands, combining creator-first thinking with enterprise-grade performance rigor and deep Meta partnership credentials.
Funding
Privately held, subsidiary of public company Fluent, Inc. (NASDAQ: FLNT)
Customers
Mid-market and enterprise brands; CMOs, VPs, Directors of Marketing managing 6-7 figure creator budgets
Culture
Performance-driven, creator-first, outcomes-obsessed; entering a growth phase with emphasis on scalability and rigor
Is This Role For You?
- You've closed 8+ years of complex, high-value B2B deals-ideally in marketing services, influencer marketing, or performance media
- You thrive in a 'build' phase: you're equally comfortable carrying a personal quota and mentoring junior sellers
- You understand influencer marketing or creator economy dynamics-or can learn them fast and speak credibly to enterprise CMOs
- You're metrics-obsessed: you live in CRM, forecast with discipline, and tie everything back to revenue impact
- You need a large, established sales team immediately-this is a 1-2 person function you're building from scratch
- You're uncomfortable with complex, multi-stakeholder enterprise sales cycles and RFP-driven deals
- You haven't carried a personal quota as a VP or haven't worked in performance-driven B2B sales-this role requires both
Interview Process
Screening Call
Recruiter or GM explores your background in complex deal sales, influencer marketing exposure, and appetite for a build-phase VP role.
Sales Case & Deal Review
Walk through 2-3 largest deals you've closed: discovery process, stakeholders, pricing strategy, negotiation, and how you'd approach similar creator marketing deals.
GM / Leadership Conversation
Deep dive on sales strategy, ICP definition, outbound motion design, forecasting rigor, and how you'd structure the team as it grows. Expect questions on creator/influencer marketing knowledge.
Cross-Functional Panel
Brief conversations with marketing, ops, or account leadership to assess fit on collaboration and ability to understand end-to-end client success.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Senior Director - Growth Marketing
Oleria security • Bangalore, Karnataka, IND
Senior Manager, Growth Marketing
Stepful • New York City
Growth Marketer
Resend • Americas / Remote / Full-time
Partner Growth Manager
Accelerationpartners • Boston, Massachusetts; New York City, New York; Philadelphia, Pennsylvania; Atlanta, Georgia; Chicago, Illinois; Denver, Colorado; Los Angeles, California;
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.