The Challenge
Activision needs someone to architect how culture, representation, and global perspectives drive player engagement across their biggest franchises. You'll translate cultural insights into concrete gameplay and marketing innovations that expand audiences while building authentic community partnerships.
Your Mission
Map current Inclusive Growth initiatives across studios and establish baseline metrics for player engagement lift by representation/cultural relevance
Build and launch 2-3 high-impact community partnerships with culturally relevant organizations that drive measurable audience expansion
Create evaluation frameworks teams actually use-tools that help game/marketing leads assess cultural authenticity and player resonance before launch
Establish yourself as the trusted advisor: conduct listening tours with 10+ creative/business leaders to understand barriers to inclusive design adoption
Scale Inclusive Growth playbook across 3+ major studio teams with documented case studies showing engagement/retention lift
Drive 15%+ audience expansion in underrepresented communities through partnership activation and content initiatives
Launch internal learning program (Press Pause series expansion) with 80%+ employee participation and measurable impact on cultural competency
Build reporting dashboard tracking Inclusive Growth ROI-tie initiatives to business KPIs (DAU, retention, LTV by demographic cohort)
KPIs You'll Own
Player Engagement Lift by Demographic Cohort
DAU, retention, and session length growth among underrepresented communities post-inclusive initiative launch.
Partnership ROI
New audience acquisition, brand sentiment lift, and engagement volume driven by cultural partnerships.
Cross-Functional Adoption Rate
% of studios/teams actively using Inclusive Growth frameworks and reporting cultural impact metrics.
Community Program Impact
Creator pipeline growth, learning program completion rates, and community-generated content volume.
Internal Program Reach
Press Pause series attendance, employee survey scores on cultural competency, and internal activation metrics.
Tools & Stack
Your Team
Your Manager
Head of Inclusive Growth
Current Team
You'll partner with Director of Inclusive Game Design, studio leads, marketing teams, analytics, and player experience teams
New strategic role to scale existing Inclusive Growth function
The Package
Salary
$160K-$190K base
Remote
On-site: Santa Monica, CA office, 4 days/week on-site minimum
Benefits & Perks
Company Intelligence
Activision Blizzard is one of the world's largest interactive entertainment companies, home to franchises like Call of Duty, World of Warcraft, Overwatch, and Diablo. The Santa Monica studio is a hub for innovation at the intersection of culture, creativity, and player experience. Activision is actively investing in inclusive growth as a strategic driver of audience expansion and player retention.
Is This Role For You?
- You've built strategic partnerships or community programs that measurably grew audiences or engagement (10+ years relevant experience)
- You translate cultural insights into business strategy-you can speak both 'culture' and 'metrics'
- You've shipped inclusive design or representation initiatives and tracked their impact on player behavior
- You thrive in collaborative, matrix environments and can influence without direct authority across studios and functions
- You're genuinely invested in how games can reflect and serve diverse global communities, not just checking boxes
- You need remote flexibility-this is 4 days/week on-site in Santa Monica, non-negotiable
- You think diversity initiatives are separate from core business metrics-you need to own both sides
- You've mostly done DEI compliance work rather than driving innovation and audience growth through inclusive strategy
- You can't navigate complex stakeholder dynamics or aren't comfortable challenging creative teams on representation and cultural resonance
Interview Process
Phone Screen
Recruiter confirms background in partnerships, community, or inclusive strategy. You'll discuss 1-2 examples of initiatives you scaled.
Strategic Conversation
Deep dive with Head of Inclusive Growth on your approach to translating cultural insights into player experience innovation. Bring a case study.
Cross-Functional Panel
Meet with Director of Inclusive Game Design, studio lead, and marketing partner. They'll assess collaboration style and strategic thinking.
Business Case
You'll outline how you'd scale Inclusive Growth across 2-3 major franchises, including partnership strategy, measurement, and timeline.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.