The Challenge
6sense is the leading platform for account-based execution. They need a Digital Marketing Manager to own their website as a conversion engine-building landing pages, running personalization experiments, and proving ROI through GA4. You'll be the bridge between marketing strategy and measurable pipeline impact.
Your Mission
Audit current website performance, identify top 5 conversion bottlenecks, and propose testing roadmap
Master the personalization stack (Qualified, Mutiny/Trendemon) and ship 2 high-impact personalized experiences
Build 3 campaign-specific landing pages with A/B test plans; establish baseline conversion metrics
Document WordPress management workflows and establish SEO/AEO technical audit schedule
Increase website conversion rate by 15-25% through iterative CRO testing; track in GA4
Launch ABM-aligned personalization program tied to account segments; measure pipeline influence
Establish monthly reporting cadence showing website contribution to MQL/SQL/pipeline goals
Train marketing team on landing page best practices; reduce page creation time by 30%
KPIs You'll Own
Website Conversion Rate
Track conversion rate by page and segment; target 15-25% improvement within 6 months.
Page Load & Core Web Vitals
Monitor GA4 performance metrics; maintain <3s load time to protect conversions.
A/B Test Impact (Revenue/MQL)
Quantify pipeline contribution from tested landing page variants month-over-month.
Personalization Engagement Rate
Measure click-through and conversion lift from Qualified/Mutiny AI agent interactions.
Organic/Paid Campaign ROI
Link landing page performance to LinkedIn Ads and Google Ads ROAS.
Tools & Stack
Your Team
Your Manager
Not specified; likely Director of Digital Marketing or VP Marketing
Current Team
Works cross-functionally with marketing, content, and design teams
Key strategic hire to centralize website and CRO efforts
The Package
Salary
$107K-$157K base
Variable
Bonus program or commission plan (details TBD)
Equity
Stock options (if board-approved)
Remote
On-site in Austin, TX
Benefits & Perks
Company Intelligence
6sense is an industry-leading ABM and revenue execution platform that helps companies reach their full potential. They're backed by strong funding and serve enterprise B2B buyers with AI-powered, personalized buying experiences.
Customers
Enterprise B2B SaaS, Tech, Financial Services
Culture
Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, Create Belonging. Values integrity, risk-taking, and measuring success by customer value.
Is This Role For You?
- You obsess over CRO metrics and love running A/B tests to prove causation
- You're comfortable in WordPress and GA4; you can read data and act on it
- You understand ABM strategy and how to build personalized website experiences for account segments
- You want to directly impact pipeline-not just vanity metrics-and report monthly on ROI
- You're a brand builder who avoids conversion testing and attribution tracking
- You lack hands-on experience with WordPress, GA4, or CRO tools; this is not a learning role
- You prefer remote work; this is strictly on-site in Austin
Interview Process
Initial Screening
Recruiter phone screen to confirm CRO, WordPress, and GA4 depth
Portfolio Review
Share 2-3 landing pages you've built and A/B tests you've run; explain the impact
Technical Deep Dive
Conversation with hiring manager on personalization tools, ABM strategy, and website optimization approach
Case Study / Take-Home
Likely: analyze a website, identify CRO opportunities, propose test roadmap
Team Fit Round
Meet marketing and content team members; discuss collaboration on page builds and SEO
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.