The Challenge
2K Games is building the next generation of live service gaming experiences across blockbuster franchises like NBA 2K and Borderlands. You'll architect the entire digital ecosystem that connects players to games, community, and monetization-orchestrating channels, CMS, CRM, and player journeys that drive retention and lifetime value.
Your Mission
Audit and map current digital touchpoints (web, app, email, social, in-game) to identify gaps in the player lifecycle from discovery through retention
Define the digital ecosystem strategy roadmap for the next 12-24 months, including channel priorities and integration points with live ops and product teams
Establish cross-functional governance structure with Product, Live Ops, Data, and Creative to align on digital roadmap and success metrics
Document baseline KPIs for digital channels (traffic, engagement, conversion, churn) to establish measurement framework for ecosystem improvements
Launch integrated digital infrastructure connecting website, player portal, CMS, CDP, and CRM systems to enable seamless player journeys
Deploy content surfacing and event visibility frameworks that translate in-game seasonal drops into coordinated digital campaigns across all channels
Establish player segmentation and lifecycle-based messaging strategy tied to engagement and monetization milestones
Reduce friction in player onboarding and community discovery by 30%+ through UX improvements and channel optimization
KPIs You'll Own
Digital Ecosystem Activation Rate
Percentage of new players engaging with at least 3+ digital touchpoints in their first 30 days post-launch.
Player Retention by Channel
D7, D30, D90 retention segmented by discovery channel (organic, social, email, web) to identify high-lifetime-value acquisition sources.
Community Depth Score
Composite metric tracking player involvement across forums, social, in-game chat, and community events as predictor of churn.
Digital-Driven Revenue Contribution
Percentage of seasonal event revenue attributable to digital marketing campaigns and content surfacing efforts.
Cross-Channel Integration Health
System uptime, data latency, and sync accuracy between CMS, CDP, CRM, and in-game overlays-targeting 99.5%+ availability.
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Publishing Officer (not specified)
Current Team
Cross-functional (Marketing, Product, Live Ops, Data, Platform, Creative teams reporting into your strategy)
Backfill or new strategic leadership role reporting up
The Package
Salary
$180K-$240K base
Variable
Likely 15-25% bonus tied to player engagement and revenue KPIs
Equity
Potential equity as Take-Two subsidiary (public company)
Remote
On-site, Los Angeles, CA
Benefits & Perks
Company Intelligence
2K Games is a global video game publisher founded in 2005, wholly owned by Take-Two Interactive (NASDAQ: TTWO). They publish blockbuster franchises including NBA 2K, Borderlands, Mafia, Sid Meier's Civilization, and XCOM across multiple platforms and genres.
Founded
2005
Funding
Public (Take-Two Interactive)
Customers
Millions of players globally across console, PC, and mobile
Culture
Inclusive, 'Come as You Are' philosophy; emphasis on diversity and collaborative problem-solving across studios
Is This Role For You?
- You've led digital marketing or product strategy at scale in live service, gaming, or subscription businesses with millions of concurrent users
- You think in systems-connecting data, technology, creative, and product to orchestrate seamless player experiences across channels
- You're comfortable with ambiguity and iterating quickly; you ship MVPs and measure obsessively to inform strategy
- You've managed cross-functional stakeholders (product, engineering, creative, ops) and can translate between business, technical, and creative languages
- You understand F2P and live service mechanics-retention funnels, seasonal events, monetization beats, and community dynamics
- You've only worked in traditional demand gen or brand marketing without hands-on experience in digital strategy or product thinking
- You prefer silos over collaboration or struggle to influence without direct authority across cross-functional teams
- You need 100% remote flexibility-this role is on-site in Los Angeles
Interview Process
Recruiter Screen
30 min overview of role, background in live service/digital ecosystems, and career trajectory
Hiring Manager (VP Marketing/Publishing)
45 min deep dive into digital strategy experience, cross-functional leadership, and how you'd approach the 2K ecosystem roadmap
Peer Panel (Product, Live Ops, Data)
60 min cross-functional interviews to assess collaboration style, systems thinking, and ability to translate between disciplines
Strategy Case Study
30-45 min live or take-home exercise designing a digital ecosystem roadmap for a new seasonal event or game launch
Leadership/Culture Conversation
30 min with senior leader on diversity, inclusion, team building, and strategic vision alignment
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.