Growth.Talent
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B2B Marketing Manager (Linked In Content and Lead Generation)

Upwork • Anywhere

Demand GenerationLeadOn-siteFull time$20K - $60K
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What you'll do

We are a small marketing agency focused on regulated industries, including cannabis, hemp, events, and CPG. We are looking for a strong B2B marketer to support our agency’s growth. The initial focus of the role will include: Managing LinkedIn content for both our company page and our CEO’s personal account Building a lead generation funnel through LinkedIn Developing and growing our weekly newsletter Creating SEO-driven content for our website Strong writing skills are essential. The ideal candidate should have experience with LinkedIn marketing, email marketing, content strategy, and market research. Experience marketing within regulated or highly nuanced industries is a plus.

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About Demand Generation Roles

Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.

Marketing automation (HubSpot, Marketo)ABM strategyLead scoringCampaign managementRevenue attribution
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