The Challenge
project44 is redefining supply chain visibility with AI-powered insights, and they need a demand gen leader to build the engine that converts their innovation into pipeline. You'll own the full strategy-from paid media to ABM-across an enterprise market hungry for better logistics solutions.
Your Mission
Audit current demand gen tech stack and channels; establish baseline metrics (MQL volume, cost-per-lead, pipeline contribution by source)
Map target personas and accounts; launch first ABM program for top 20 strategic accounts with aligned sales outreach
Rebuild lead scoring model with sales; implement SLA for lead handoff and track conversion velocity week-over-week
Execute 2-3 integrated campaigns (paid search + email + content) across different buyer personas to establish baseline conversion rates
Scale demand gen pipeline 40%+ YoY by optimizing channel mix and testing new tactics (paid social, webinars, intent data)
Expand ABM program to 50-75 accounts with custom content, personalized landing pages, and coordinated multi-touch sequences
Establish predictive lead scoring model; reduce sales cycle time by 20% through improved lead quality and timing
Present quarterly business reviews to leadership with pipeline attribution, ROI by channel, and roadmap for next quarter's initiatives
KPIs You'll Own
Qualified Pipeline Generated
Total pipeline value attributed to demand generation campaigns, measured monthly and tracked to closed deals.
MQL Volume & Quality
Marketing-qualified leads sourced by channel, with conversion rate to sales-accepted leads as quality proxy.
Cost Per Qualified Lead
Total demand gen spend divided by qualified leads; optimize down monthly while maintaining lead quality.
ABM Pipeline Influence
Revenue influenced by account-based marketing programs vs. traditional demand gen; track engagement rate per account tier.
Campaign ROI by Channel
Return on investment for paid search, display, social, email, and events; use to inform budget reallocation decisions.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or VP Marketing (not specified)
Current Team
Content, creative, product marketing, operations, and SDR leadership as cross-functional partners
New role or backfill not specified; assume expansion to scale demand gen
The Package
Salary
$140K-$170K base
Remote
On-site in Chicago; 4 days per week required in-office
Benefits & Perks
Company Intelligence
project44 builds a Decision Intelligence Platform called Movement that transforms fragmented supply chain data into real-time, AI-powered insights. Headquartered in Chicago with a second hub in Bengaluru, the company is tackling global logistics challenges with a diverse, high-performance team focused on innovation and purpose.
Customers
Enterprise global supply chain companies
Culture
Challenging status quo, AI-driven, fast-paced, collaborative, purpose-driven
Is This Role For You?
- You've built and scaled multi-channel demand gen programs in B2B SaaS or enterprise tech and have metrics to prove it
- You're fluent in ABM, paid media, and marketing automation; you can translate data into action without hand-holding
- You thrive in on-site, collaborative environments and want to partner closely with sales and product teams daily
- You're driven by solving real problems (not vanity metrics) and building programs that actually convert to revenue
- You need full remote flexibility; this role requires 4 days/week on-site in Chicago
- You're early-career (under 5 years in demand gen) or lack proven track record of building integrated campaigns end-to-end
- You're uncomfortable with data analysis, SQL-lite reporting, or owning budget allocation decisions
Interview Process
Recruiter screen
Discuss background, demand gen philosophy, and fit for on-site Chicago role
Hiring manager conversation
Deep dive on campaign case studies, ABM experience, and alignment with project44's growth stage and strategy
Cross-functional panel
Meet with VP Product Marketing, VP Sales, and/or CMO; discuss integration, metrics, and collaboration style
Take-home or live scenario
Possible campaign strategy brief or budget allocation exercise to evaluate analytical and strategic thinking
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Demand Generation roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.