The Challenge
Payhawk is a €1B+ fintech unicorn transforming spend management across 32 countries. You'll own demand generation strategy for a key product, building the playbook from scratch and scaling it globally alongside the CMO.
Your Mission
Define and document demand generation strategy for assigned product with clear personas, targeting framework, and campaign hypotheses
Launch 2-3 pilot ABM campaigns with named account lists and establish baseline MRR/pipeline metrics
Build GTM Pod operating rhythm with PMM, sales, and creative teams; establish monthly reporting cadence
Audit existing demand-gen channels and recommend budget allocation model for H1
Generate qualified pipeline from named accounts at industry-leading ROI (target: <€500 CAC)
Achieve 15%+ month-over-month growth in engaged named accounts through optimized campaign motions
Scale successful pilot campaigns across 3+ geographies with localized messaging
Hit product-specific MRR targets through aligned demand generation and sales handoff process
KPIs You'll Own
Pipeline Generated (€)
Total pipeline value attributed to demand generation campaigns, tracked monthly and by campaign.
MRR from Demand Gen
Monthly recurring revenue influenced by your demand generation efforts.
Named Account Engagement Rate
Percentage of target named accounts moving to 'engaged' status each month.
Cost Per Engaged Account
Total demand gen spend divided by number of accounts reaching engaged status.
ABM Campaign ROI
Pipeline generated divided by campaign spend; track per euro invested.
Engaged-to-SAL Conversion
Percentage of engaged named accounts converting to sales-accepted leads.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer
Current Team
Product Marketing Manager (GTM Pod), cross-functional sales and creative support
New manager-level demand generation role; GTM Pod likely exists or will be assembled
The Package
Salary
€65K-€85K base
Equity
Likely equity as VC-backed fintech (not specified)
Remote
On-site, Paris HQ. Occasional travel to London, Berlin, or other offices expected.
Benefits & Perks
Company Intelligence
Payhawk is a London-headquartered spend management platform combining company cards, expense reimbursement, and AP into a single product. Serving 32 countries with 9 offices and customers like LuxAir and Wagestream, backed by Lightspeed, Greenoaks, QED Investors, and others.
Funding
Series B+; backed by Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures, Eleven Ventures
Customers
Fast-growing and mature multinational companies across 32 countries
Culture
Flat hierarchies, ownership-driven, feedback-seeking, diversity-focused, emphasis on work-life balance and continuous learning
Is This Role For You?
- You've built and scaled a demand generation motion from 0→1 or 1→10 in a single market and are ready to replicate globally
- You're obsessed with metrics: pipeline ROI, CAC, conversion rates, and you make decisions based on data not gut feel
- You can design ABM strategies, build account funnels, and manage campaign execution across channels (ads, email, content, events)
- You thrive in cross-functional environments and can align PMMs, sales, and creatives around a shared growth mission
- You move fast, test relentlessly, and aren't afraid to kill campaigns that aren't working
- You're a brand marketer uncomfortable with direct-response metrics and ROI accountability
- You need someone else to handle execution; you want to strategy-only without rolling up sleeves
- You require fully remote work; this role is on-site in Paris with potential travel
Interview Process
Screening Call
30-min chat about your demand gen background, past campaigns, and why you're moving from single-market to global
Demand Gen Case Study
Walk through a past ABM or campaign you've built: strategy, execution, metrics, what you'd do differently
CMO Conversation
30-45 min with CMO on vision for product demand gen, how you'd approach strategy, and GTM Pod leadership
Cross-functional Panel
Meet PMM, Sales Director, and Finance/Analytics stakeholder to assess collaboration style and rigor
Reference Checks
2-3 references from past demand gen or growth roles validating campaign results and team dynamics
Interested in this role?
Apply now and hear back within days, not weeks.
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About Demand Generation Roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.