Digital Marketing & Lead Generation Specialist

Digital Marketing & Lead Generation Specialist

Company: The Plumbers FL / MAG Construction, Inc. (MCI) Industry: Plumbing, HVAC, Electrical & Construction Services Position Type: Full-Time Work Arrangement: Remote Location: Colombia

About Us

The Plumbers FL is a growing South Florida service contractor backed by MAG Construction, Inc. (MCI), an established specialty contractor serving commercial, residential, multifamily, hospitality, and institutional clients.

As we expand our service operations across Plumbing, HVAC, and Electrical, we are looking for a Digital Marketing & Lead Generation Specialist who can help us build a predictable pipeline of qualified residential and commercial service opportunities.

This is not primarily a social media or graphic design position. We are looking for someone who understands how digital marketing translates into phone calls, booked appointments, customers, and revenue.

Position Overview

The Digital Marketing & Lead Generation Specialist will be responsible for managing and improving our digital lead-generation strategy.

The ideal candidate is analytical, proactive, organized, and comfortable being measured by results. You should understand paid search, local SEO, conversion tracking, landing pages, lead attribution, and digital campaigns.

Experience marketing plumbing, HVAC, electrical, construction, home services, or other local service businesses is strongly preferred.

Key Responsibilities

• Manage and optimize Google Ads / PPC campaigns
• Manage and optimize Google Local Services Ads (LSA)
• Improve local SEO and organic search visibility
• Optimize and manage our Google Business Profile
• Monitor website SEO and identify opportunities to improve rankings
• Build and optimize service-specific landing pages
• Implement and monitor Google Analytics 4 (GA4) and Google Search Console
• Track calls, forms, leads, booked appointments, and marketing attribution
• Monitor cost per lead, conversion rate, cost per acquisition, and ROAS
• Develop email and SMS marketing campaigns
• Assist with customer review-generation campaigns
• Identify opportunities to improve website conversion rates
• Develop campaigns for high-value services including water heaters, sewer repairs, drain cleaning, leak detection, backflow, commercial plumbing, HVAC, and electrical services
• Build targeted commercial prospect lists
• Support outreach to property managers, HOAs, multifamily operators, hotels, restaurants, and facility managers
• Develop B2B email and digital lead-generation campaigns
• Maintain weekly marketing and lead-generation dashboards
• Provide recommendations based on campaign performance and actual revenue generated

What We Are Looking For

Required:

• 2+ years of experience in digital marketing, performance marketing, or lead generation
• Hands-on experience managing Google Ads
• Understanding of Google Local Services Ads
• Strong understanding of local SEO
• Experience with Google Analytics 4 and Google Search Console
• Understanding of conversion tracking and lead attribution
• Experience working with WordPress websites and landing pages
• Strong Excel or Google Sheets skills
• Ability to analyze campaign performance and make data-driven decisions
• Strong written English communication skills
• Ability to work independently and manage multiple campaigns
• Reliable internet connection and professional remote work environment

Preferred:

• Experience marketing plumbing, HVAC, electrical, construction, roofing, restoration, or other home-service companies
• Experience with CRM platforms
• Experience with call-tracking platforms
• Email and SMS marketing experience
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar
• Experience generating B2B/commercial leads
• Experience marketing services within the United States
• Familiarity with South Florida or other competitive U.S. service markets

How Success Will Be Measured

This position is focused on business results-not vanity metrics.

Key performance indicators will include:

• Qualified leads generated
• Cost per qualified lead
• Booked appointments
• Lead-to-booking conversion rate
• Customer acquisition cost
• Revenue generated by marketing source
• Return on advertising spend (ROAS)
• Organic search growth
• Google Business Profile performance
• Commercial leads and appointments generated
• Customer reviews generated

Website traffic, impressions, clicks, and social engagement are useful indicators, but our primary objective is generating profitable service revenue.

The Opportunity

This is an opportunity to take ownership of digital growth for an established construction company and a growing service brand.

The successful candidate will have significant involvement in developing our marketing systems as we expand our Plumbing, HVAC, Electrical, and Facilities service capabilities throughout South Florida.

We are looking for someone who doesn't simply execute marketing tasks-we want someone who can analyze performance, identify opportunities, test strategies, and help build a scalable lead-generation system.

Schedule

Full-time position working remotely from Colombia with regular availability during U.S. Eastern Time business hours.

To Apply

Please submit your resume along with a brief description of your digital marketing experience.

Applicants are strongly encouraged to provide examples of:

• Google Ads campaigns previously managed
• Monthly advertising budgets managed
• Cost-per-lead results
• ROAS or revenue results
• SEO improvements achieved
• Local service businesses previously marketed
• Lead-generation campaigns developed

Candidates with demonstrated experience generating measurable leads for U.S.-based home-service or construction companies will receive priority consideration.

MAG Construction, Inc. / The Plumbers FL is an equal opportunity employer.

Job Type: Full-time

Work Location: Remote