Digital Marketing Analyst

It's fun to work in a company where people truly believe in what they are doing!

The Role

NEOGEN Digital Marketing Analyst support our LATAM digital marketing team.

Responsibilities

• Social media management for our LATAM accounts, it is Facebook, LinkedIn, and Instagram
• Execute campaign strategies and create marketing digital assets as email templates, forms, and landing pages on Eloqua (marketing automation)
• SEO, website optimization and maintenance
• Assign new leads to sales representant on Salesforce CRM
• Collect and analyze data from social media, google and Eloqua for digital reports
• Create and develop content for forms, landing pages, and email templates within Eloqua
• Support website design, development, and planning
• Execute marketing campaigns across multiple digital channels
• Manage lead generation and lead routing processes
• Support content ecosystem administration through platforms such as Bynder and Seismic
• Monitor marketing KPIs and campaign performance to optimize results
• Maintain consistency and compliance with brand guidelines, messaging, and approved materials, using only content validated by marketing, technical, and legal stakeholders to ensure traceability and compliance
• Keep Quality Management System (QMS) documentation up to date
• Contribute to preventive actions and continuous process improvements
• Maintain an organized and compliant work environment
• Use all applicable personal and collective protective equipment in alignment with Occupational Health and Safety (OHS) standards
• Maintain an appropriate workstation, take active breaks, and manage workloads to support personal health and performance

About You

The successful candidate demonstrates and embodies Neogen's Pillars of Trust, Openness, Honesty, Credibility, Respect, and Service, through all actions, behaviors, and communications. They communicate effectively, actively listen, lead by example, foster teamwork and trust, make timely decisions, solve problems efficiently, and drive performance through accountability, productivity, and innovation. They also understand their role within the broader organization and remain curious about how their work contributes to business success.

Requirements

• College degree, preferably a

  Bachelor's degree in Marketing

• At least

  one year of relevant experience

  (two years preferred)
• Knowledge of marketing principles, Microsoft Office applications, CRM systems, and marketing automation platforms
• Experience in Eloqua and Salesforce preferred
• Additional expertise in digital marketing, Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, UX/UI design, SEO, SEM, marketing analytics, business intelligence tools, and reporting is highly desirable
• Intermediate to advanced level of English

About Neogen

From inside the farm gate to our dinner plates, Neogen protects the world's food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there, and you can be too.

Come Be Part Of A Mission that Matters!

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