Marketing Analytics Manager

Location

Atlanta, Georgia

Job Type

Permanent

Compensation Range

$115,000 - $130,000 per year

The Role

Step into a high-visibility role where you will drive the digital strategy and performance measurement for a premier brand. You will own the marketing dashboard and translate complex customer data across digital and lifecycle experiences into actionable, decision-ready insights. By leading this analytical evolution, you will empower executive and field teams to optimize their marketing efforts and elevate the overall customer journey. Enjoy a dynamic hybrid work environment that balances strategic office collaboration with impactful, hands-on field operation.

Responsibilities

• Direct the enterprise marketing performance dashboard to provide clear visibility into digital and lifecycle campaigns.
• Deliver comprehensive performance insights to empower both national executives and local field teams with actionable market data.
• Evaluate customer behavior across web, email, and SMS channels to optimize the overall digital journey.
• Translate complex data sets into compelling narratives that guide strategic decision-making for marketing and customer experience teams.
• Collaborate with IT and platform owners to ensure data integrity and seamless integration across enterprise CRM and analytics systems.
• Leverage AI-driven analytics and pattern detection to generate rigorous, business-relevant recommendations.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Data Science, or a related quantitative field.
• Five or more years of progressive experience in marketing analytics, digital analytics, or business intelligence.
• Demonstrated expertise in building dashboards, visualizing data, and communicating performance metrics to diverse stakeholders.
• Proven ability to interpret customer behavior across digital channels and translate findings into practical business recommendations.
• Must have experience with Salesforce Marketing Cloud, marketing automation platforms, and AI-supported insight generation to be considered.

Job ID

082026-142252#PL

Equal Opportunity Employer

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Accommodations

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Benefits

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including:

• Medical, prescription, dental, vision, AD&D, and life insurance offerings
• Short-term disability
• 401K plan (all benefits are based on eligibility)

Application Timeline

This posting is open for thirty (30) days.