Director of Marketing & Analytics

Director of Marketing for Family-Owned Duct Cleaning Company - Est. $72K

Action Duct Cleaning Company A three-generation, family-owned business founded in 1978, Action Duct Cleaning is a dynamic, high-growth company with a nationally recognized brand serving thousands of clients, including top names in corporate America. With over 25% annual growth for the past four years, we're on an exciting path to nationwide expansion-and we need a talented Director of Marketing to lead the charge and unlock our limitless potential!

Compensation: Est. $72K annually ($1352/week + Commission), plus benefits.

As the Director of Marketing, you will lead all marketing efforts to promote the Action Duct brand, increase bids and sales, and ensure our marketing strategies are innovative and effective. Reporting to the General Manager or Chief Operations Officer, you will oversee digital and non-digital marketing campaigns, manage budgets, and collaborate with sales and other departments to achieve company goals. Your role will be pivotal in maintaining our website, optimizing marketing ROI, and fostering a strong brand reputation across all customer touchpoints.

Key Responsibilities

• Develop and execute marketing strategies to drive major bids (over $1,000), inbound leads, and overall sales growth.
• Oversee digital marketing, social media campaigns, and website management, ensuring content is current and aligned with trends.
• Manage non-digital marketing efforts, including cold calling, trade shows, networking, and customer outreach.
• Monitor and analyze marketing performance, adjusting strategies to maximize ROI and eliminate ineffective efforts.
• Enhance the Action Duct brand across all customer interactions, from initial inquiries to service delivery.
• Manage marketing budgets, vendor relationships, and logistics for seamless execution of campaigns and trade show activities.
• Collaborate with sales teams to align marketing efforts with sales goals and maintain an up-to-date Weekly Bids spreadsheet.
• Research and implement innovative marketing programs, staying ahead of industry trends and testing new methods.
• Oversee customer reviews, reputation management, and trade association relationships to strengthen brand presence.
• Train and support franchises and branch offices in marketing best practices to drive their success.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years as a Marketing Director or 10+ years in marketing, with a proven track record of generating leads and boosting brand recognition.
• Strong expertise in digital marketing (SEO, SEM, social media) and non-digital strategies (trade shows, networking, cold calling).
• Proficiency in Microsoft Word and Excel, with strong math skills for budget management and ROI analysis.
• Exceptional interpersonal, verbal, and written communication skills, with a passion for securing major clients.
• High creativity and problem-solving skills, with the ability to craft compelling ad copy and develop innovative marketing programs.
• Experience with vendor application submissions via client portals and oversight of trade association relationships.
• Strong leadership skills to motivate teams, maintain high morale, and meet weekly quotas.
• Familiarity with Action Duct’s services and operations (or willingness to learn quickly).
• Artistic skills and continuous learning mindset are a plus.

Key Performance Indicators (KPIs)

• Major bids (over $1,000)
• Inbound bids
• Bids generated from digital marketing
• Contribution to overall sales (secondary KPI, with primary responsibility held by the Director of Sales)

Why Join Action Duct?

• Competitive salary and benefits package.
• Opportunity to shape the marketing strategy of a growing, service-driven company.
• Collaborative and supportive work environment with a focus on innovation.
• Chance to make a tangible impact by driving measurable business growth.

You must align with our Company Values:

• Improving the quality of life.
• Remarkable service.
• Passion to do better.
• Commitment to honesty.
• Selfless teamwork.

If this sounds like the perfect fit for your skills and drive, send your resume today and let's build something extraordinary together!

Job Types: Full-time, Permanent

Pay: $70,000.00 - $73,000.00 per year

Benefits:

• Health insurance
• Paid time off

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 5 years (Required)

Location:

• Altadena, CA 91001 (Preferred)

Ability to Commute:

• Altadena, CA 91001 (Required)

Ability to Relocate:

• Altadena, CA 91001: Relocate before starting work (Required)

Work Location: In person