The Challenge
Wingstop is scaling fast as one of the QSR industry's hottest brands-now you'll own the engine that drives customer frequency, retention, and incremental revenue through multi-channel CRM campaigns. This is hands-on execution work where your process obsession directly impacts franchise partner success across 1,200+ locations.
Your Mission
Master the full campaign execution workflow (creative requests through QA) and establish yourself as the go-to owner for campaign timelines in Monday.com
Own end-to-end delivery of 4-6 live multi-channel campaigns with zero legal/compliance delays and 100% asset accuracy
Document current campaign development process gaps and propose 3 measurable improvements to reduce turnaround time
Build relationships with social care team, brand partners, and MarTech-become the connective tissue between departments
Establish baseline offer performance repository with testing results across all active campaigns; identify top 3 high-ROI offers
Reduce average campaign deployment time by 20% through process optimization and automation (where applicable)
Lead quarterly campaign calendar review with stakeholders; implement new taxonomy system that enables accurate cross-category measurement
Present data-driven insights on campaign performance trends (weekly reporting + ad hoc analysis); recommend 2+ offers for scaled expansion based on data
KPIs You'll Own
Campaign On-Time Delivery Rate
Percentage of campaigns deployed on schedule without legal holds or QA rejections (target: 95%+).
Customer Frequency Lift
% increase in visit frequency among campaign recipients vs. control group.
Campaign ROI by Offer Type
Revenue generated per dollar spent on rewards/offers, tracked across offer variants.
Reactivation Rate
% of lapsed customers re-engaged by targeted reactivation campaigns.
Process Efficiency Score
Days from creative brief to live campaign; target reduction of 15-20% per quarter.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP/Director of CRM or Customer Marketing)
Current Team
Implied: CRM team, creative team, MarTech team, social care team, legal/compliance, brand partner network
New role or backfill not specified-treat as growth hire
The Package
Salary
$65K-$85K base
Remote
On-site in Dallas-Fort Worth Metroplex (no remote flexibility mentioned)
Benefits & Perks
Company Intelligence
Wingstop is a high-growth QSR brand founded in 1994, operating 1,200+ franchise locations globally. Known for proprietary wing flavors and fast expansion, the company is focused on franchise partner success and building a culture rooted in entrepreneurship, service, fun, and authenticity.
Founded
1994
Funding
Publicly traded (WING on NASDAQ)
Customers
1,200+ franchise locations; millions of end consumers
Culture
Entrepreneurial, service-minded, fun, authentic. 'The Wingstop Way'-emphasis on people, collective values, and shared wins.
Is This Role For You?
- You're a process obsessive who loves building repeatable systems and hates chaos-campaign calendars and taxonomy get you energized
- You thrive in fast-paced, deadline-driven environments and can juggle 10+ concurrent campaigns without dropping balls
- You're curious and solutions-focused: you don't complain about problems, you fix them and teach others how
- You're collaborative and humble-you see yourself as a service function supporting franchise partners, not just executing corporate directives
- You have 3-5 years of hands-on campaign execution or marketing ops experience (Salesforce SFMC is a strong plus)
- You need remote flexibility or work-from-home options-this role is on-site in Dallas-Fort Worth with no negotiation
- You're a strategic thinker only-this role is 60-70% execution; if you hate getting in the weeds with Figma edits and QA checklists, skip it
- You lack attention to detail or have a track record of missed deadlines-legal compliance and brand integrity depend on you getting things right
Interview Process
Phone Screen
Recruiter conversation about campaign execution background, project management tools experience, and fit with QSR/restaurant industry
Case Study / Take-Home
Likely a mock campaign brief or execution scenario to assess your process thinking and attention to detail
Panel Interview
Meet CRM/Campaign team and cross-functional stakeholders (MarTech, creative, social care) to assess collaboration and communication
Manager Discussion
Final conversation with direct manager or Director of CRM about role priorities, success metrics, and culture fit with 'The Wingstop Way'
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.