The Challenge
Orlando City SC and Orlando Pride need someone to own their entire CRM ecosystem and turn fan data into revenue growth. You'll manage Salesforce, drive ticketing analytics, and partner across sales, marketing, and operations to fuel fan engagement and season ticket strategy.
Your Mission
Audit current Salesforce setup, data governance, and integrations; document gaps in data quality and user adoption
Establish CRM best practices documentation, standardized workflows, and reporting templates for ticket sales team
Build initial sales performance dashboards tracking pipeline health, rep activity, and renewal metrics
Run training sessions for CRM users; identify power users to champion adoption across organization
Implement automated data collection and campaign measurement reducing manual reporting by 40%+
Develop fan segmentation model and customer lifecycle analytics informing ticket sales strategy and upsell campaigns
Partner with ticketing ops to optimize demand forecasting and inventory strategy using historical sales data
Present quarterly business reviews to leadership with actionable insights on sales performance, churn risk, and growth opportunities
KPIs You'll Own
CRM User Adoption Rate
Percentage of ticket sales and operations staff actively using Salesforce features weekly.
Sales Pipeline Velocity
Average days from lead to season ticket sale; track by rep and campaign to identify bottlenecks.
Fan Retention & Renewal Rate
Percentage of prior season ticket holders renewing annually; segment by fan type and engagement level.
Data Integrity Score
Completeness and accuracy of key CRM fields; monthly audit against source systems.
Dashboard & Report Automation %
Percentage of recurring reports automated vs. manual; target 60%+ by end of year one.
Tools & Stack
Your Team
Your Manager
VP, Strategy and Analytics
Current Team
Analysts supporting CRM and sales analytics (size TBD, but you'll manage and mentor them)
Likely backfill or expansion; new role in growing analytics function
The Package
Salary
$85K-$120K base
Remote
On-site, Orlando FL full-time
Benefits & Perks
Company Intelligence
Orlando City SC is a Major League Soccer franchise and cultural anchor in Orlando, operating across multiple properties including Orlando Pride (women's soccer), Orlando City B, and Inter&Co Stadium. The org combines sports operations with significant fan engagement and revenue generation across ticket sales, merchandise, and hospitality.
Customers
Season ticket holders, single-match buyers, corporate partners, hospitality clients
Culture
Soccer and entertainment obsessed; data-driven decision-making valued; collaborative cross-functional partnerships
Is This Role For You?
- You've managed Salesforce or similar CRM platforms in B2C, ticketing, or sports/entertainment environments
- You love translating messy data into clear, actionable dashboards and recommendations for non-technical stakeholders
- You thrive owning both strategic initiatives (fan segmentation, demand modeling) and tactical work (workflow optimization, user training)
- You're comfortable balancing platform administration with analytics leadership-and you understand why both matter
- You're energized by sports, entertainment, or fan-driven business models
- You're purely a BI/analytics person who doesn't want to touch platform admin, data governance, or user training
- You expect fully remote work; this role is on-site in Orlando
- You've never worked with Salesforce or comparable CRM systems and aren't prepared for the learning curve
- You're uncomfortable managing people or providing mentorship to junior analysts
Interview Process
Initial Application
Complete full application on their careers platform (they emphasize this upfront)
Phone Screen
Recruiter confirms CRM and analytics background; discuss Salesforce experience and sports/entertainment familiarity
Case Study or Portfolio Review
Walk through a CRM project you've owned-data governance, integrations, dashboards, or adoption challenges
Manager Interview
VP, Strategy and Analytics assesses strategic thinking, people leadership, and cross-functional collaboration
Stakeholder Meeting
Meet with Ticketing Leadership or Marketing to evaluate partnership potential and communication style
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.