The Challenge
monday.com's CRM is their fastest-growing product line, and they need a seasoned sales manager to build and scale a world-class team from the ground up. You'll own a high-growth segment within a $1B+ ARR company and directly shape how this product scales globally.
Your Mission
Hire and onboard 3-5 Account Executives, establishing team structure, playbooks, and initial sales methodology
Establish baseline metrics: win rate, average deal size, sales cycle length, and team productivity benchmarks for CRM product
Run 2-3 customer-facing deals personally to validate positioning and gather competitive intel against Salesforce, HubSpot, and native CRM solutions
Build partnership strategy with monday.com's marketing and product teams; align on messaging, objection handling, and positioning against competitors
Scale team to full capacity; demonstrate 20%+ monthly growth in pipeline and $X in ARR contribution from CRM product
Implement formal sales coaching program with bi-weekly 1-on-1s, monthly team training, and documented call reviews
Establish cross-sell/expansion playbook with 15%+ expansion revenue contribution from existing customers
Present quarterly business review to leadership with clear trajectory, team velocity metrics, and forecast reliability (>85% accuracy)
KPIs You'll Own
CRM Product ARR Growth
Month-over-month and YoY revenue growth from CRM product sales; primary indicator of business impact and team effectiveness.
Sales Team Quota Achievement
Percentage of individual AE quota attainment and aggregate team performance vs. plan; measures execution and coaching effectiveness.
Win Rate & Sales Cycle Length
Competitive win rate against Salesforce/HubSpot and average days to close; indicate product-market fit and sales efficiency.
Customer Expansion Revenue
Cross-sell and upsell revenue as % of total; reflects team's ability to deepen relationships and drive lifetime value.
Team Retention & Ramp Time
AE tenure and time-to-productivity for new hires; measures coaching quality and team stability.
Tools & Stack
Your Team
Your Manager
VP Sales or Chief Revenue Officer (not specified)
Current Team
Empty; this is a new build-out for the CRM sales function
New team build; you'll hire AEs from scratch
The Package
Salary
$140K-$180K
Variable
Bonus potential (amount TBD; likely 20-30% of base)
Equity
Eligible for company equity incentive program
Remote
Hybrid: 3 days/week on-site in NYC office
Benefits & Perks
Company Intelligence
monday.com is a $1B+ ARR AI work platform used by 250,000+ customers globally. They empower teams to automate, build, and scale work end-to-end with tools that execute. Named a Best Place to Work with a global, transparent, collaborative culture.
Customers
250,000+
Culture
Transparency, diversity, collaboration, ownership mentality, AI-first mindset
Is This Role For You?
- You've managed CRM sales teams (Salesforce, HubSpot, Pipedrive) and know the buyer personas, pain points, and competitive dynamics inside out
- You're entrepreneurial and energized by building something from zero-recruiting, training, process design, and rapid iteration are your jam
- You're a process obsessive who loves metrics, forecasting, and continuous improvement but can also roll up sleeves and close deals
- You thrive in transparent, collaborative cultures and can develop talent while holding them accountable to aggressive growth targets
- You need remote flexibility; this is 3 days/week on-site in NYC with no visa sponsorship available
- You prefer managing mature, stable teams over building new ones; this role is greenfield with inherent chaos and ambiguity
- You're a pure transaction closer who doesn't enjoy coaching, hiring, and people development; this is fundamentally a people leadership role
Interview Process
Initial Screening
Phone call with recruiter on background, CRM sales experience, and team-building track record
Hiring Manager Interview
Deep dive with VP Sales or CRO on sales strategy, product knowledge, competitive positioning, and approach to building CRM team
Panel Interview
Likely with product, marketing, and existing sales leadership; assess fit, product acumen, and collaboration style
Case Study / Scenario
Real-world CRM sales challenge or team scaling scenario; demonstrate problem-solving and strategic thinking
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