The Challenge
Keene State College needs someone to own their admissions CRM stack—managing everything from prospect communications through enrollment. You'll architect workflows, build reports, and coordinate multi-channel campaigns that directly impact student recruitment and yield.
Your Mission
Master the admissions CRM tech stack (Salesforce, Target X, Pardot, Colleague) and document current workflows and data flows
Audit and optimize existing email campaigns for deliverability, compliance, and conversion metrics
Build 3-5 core dashboards and automated reports that the admissions team uses weekly
Coordinate and execute Q1 recruitment email campaign calendar with full audit trail and performance tracking
Design and deploy 2-3 new drip campaign workflows with conditional logic based on prospect behavior and engagement
Reduce campaign setup time by 40% through process documentation and template standardization
Establish data governance: clean prospect records, reconcile Salesforce-Pardot sync, eliminate duplicate records
Partner with admissions leadership to measure and improve yield metrics month-over-month using CRM data
KPIs You'll Own
Email Campaign Deliverability Rate
Track inbox placement and bounce rates across all recruitment communications to ensure messages reach prospects.
Campaign Response & Click-Through Rate
Measure engagement metrics across email, SMS, and automated messaging to optimize send timing and content.
Prospect-to-Counselor Connection Rate
Percentage of prospects successfully routed to appropriate admissions counselor within SLA.
Report Turnaround Time
Days from data request to delivery; target <2 business days for standard reports.
CRM Data Quality Score
Percentage of prospect records with complete, accurate, and current information across required fields.
Tools & Stack
Your Team
Your Manager
Director of Admissions or IT Director (unclear from posting)
Current Team
Admissions team, IT support, Marketing & Communications department
Backfill or new role to support growth in recruitment operations
The Package
Salary
$48K-$58K base
Remote
On-site, Keene, NH. This is a full-time, permanent position with no remote flexibility.
Benefits & Perks
Company Intelligence
Keene State College is a public liberal arts university in New Hampshire serving approximately 4,000+ students. The admissions office drives enrollment through strategic recruitment and communication. You'll be the operational backbone of their CRM infrastructure.
Culture
Student-centered, collaborative across departments, emphasis on relationship-building in admissions.
Is This Role For You?
- You've managed Salesforce or Pardot in a previous role and want to own an entire CRM stack end-to-end
- You love building workflows, automation, and dashboards that actually get used by stakeholders
- You're organized, detail-oriented, and can juggle technical support with strategic campaign planning
- You're comfortable with higher education workflows and understand enrollment funnels
- You need remote work or flexibility—this is on-site, no exceptions
- You're looking for fast-paced startup energy; higher ed moves slower and works in academic calendars
- You want deep technical engineering; this is ops and admin-heavy, not DevOps or backend work
Interview Process
Initial Screening
Phone conversation with HR or hiring manager about CRM experience and technical comfort level
Technical Assessment
Likely scenario-based questions around Salesforce workflows, email campaign management, or reporting
Team Interview
Meet with admissions director, IT lead, and/or marketing coordinator to assess culture fit and operational understanding
Reference Check
Background and reference verification standard for higher ed positions
Interested in this role?
Apply now and hear back within days, not weeks.
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