The Challenge
Life360 is scaling from 88M MAU across 150+ countries to dominate family safety globally. You'll build LATAM's first regional lifecycle marketing strategy from scratch-owning the full funnel from awareness to retention across Spanish, Portuguese, and English markets.
Your Mission
Define and document LATAM's first regional LCM strategy with market-specific segmentation and channel priorities
Audit and optimize existing email/push/in-app campaigns in Braze for LATAM markets, identifying quick-win performance gains
Establish baseline KPIs for engagement and retention across priority LATAM markets with clear tracking infrastructure
Build localization playbook for Spanish, Portuguese, and English with translation/compliance requirements mapped
Launch 3+ cross-channel campaigns (email, push, in-app) with 15%+ improvement vs. baseline engagement metrics
Scale upsell communications that drive measurable revenue lift in priority LATAM markets
Implement advanced segmentation and A/B testing framework to optimize cadence and content by market
Partner with Product/Engineering to enable 2+ new lifecycle channels or technical capabilities in Braze
KPIs You'll Own
Email Open Rate & Click-Through Rate
Track engagement efficiency by market and campaign type to optimize send cadence and content
Retention Rate (30/60/90-day)
Measure lifecycle campaign impact on member stickiness across LATAM markets
Upsell Conversion Rate
Monitor revenue impact of engagement campaigns targeting paid tier upgrades
Unsubscribe Rate
Indicator of message-market fit and localization quality; target <0.5% per campaign
Campaign ROI by Market
Aggregate revenue attributed to lifecycle campaigns vs. send costs to validate regional strategy
Tools & Stack
Your Team
Your Manager
LATAM Integrated Marketing Lead
Current Team
CRM/Lifecycle Marketing team (size not specified)
New role to support LATAM expansion
The Package
Salary
£81.5K-£97K base
Equity
Equity offered (amount not specified)
Remote
Hybrid: London-based, 2-3 days/month in-office, remainder remote
Benefits & Perks
Company Intelligence
Life360 is a category-leading mobile app and Tile tracking device company serving 88M+ monthly active users across 150+ countries. The platform keeps families connected through location sharing, safe driver reports, and emergency dispatch. Remote-first, 500+ employees, proven product-market fit in US, Canada, UK, and Australia with expansion into LATAM.
Team Size
500+
Customers
88M monthly active users (families, friends)
Culture
Remote-first, distributed, growth-focused international expansion
Is This Role For You?
- You've shipped lifecycle campaigns in Braze or similar platforms (email, push, in-app) and can show concrete retention/engagement wins
- You speak Spanish or Portuguese fluently-or have deep experience localizing campaigns for LATAM markets
- You're comfortable with ambiguity and can define strategy from first principles (building LATAM LCM plan from scratch)
- You think in metrics: you segment audiences ruthlessly, test relentlessly, and always tie campaigns back to business outcomes
- You enjoy cross-functional collaboration and can influence Product, Creative, and Engineering teams without direct authority
- You need day-to-day hands-on execution only-this role requires strategic planning and defining best practices from the ground up
- You lack technical fluency with marketing platforms (Braze experience, SQL, segmentation logic) or avoid analytics
- You don't have international marketing or localization experience; LATAM expansion requires regional nuance and cultural awareness
- You require fully remote work; the hybrid London setup (2-3 days/month in-office) is non-negotiable
Interview Process
Application & Portfolio Review
Submit CV + 2-3 case studies showing CRM campaign results (open rates, retention lift, revenue impact)
Phone Screen (30 min)
LATAM Integrated Marketing Lead assesses your CRM platform expertise, international experience, and strategic thinking
Technical Deep-Dive (60 min)
Braze proficiency, segmentation logic, A/B testing framework, and localization approach-likely a real campaign scenario
Cross-Functional Conversation (45 min)
Meet Product/Creative stakeholders to assess collaboration style and ability to influence without authority
Final Interview (45 min)
Senior leadership: culture fit, strategic vision for LATAM LCM, and long-term growth ambition
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.